Urgent! VP, Measurement Position in New York - dentsu
Job Description:
We are seeking a strategic, data-drivenVice President of Measurement – Mediato lead our media effectiveness and measurement practice.
This executive role will be responsible for driving measurement strategy acrossCTV, digital video, linear TV, and cross-platform media, with a strong focus onBrand Lift, Brand Health, Attribution, and Conversionanalytics.
The ideal candidate will bring a deep understanding of media measurement methodologies, ad effectiveness frameworks, and performance optimization strategies, particularly in the evolving Connected TV ecosystem.
Key Responsibilities:
·Measurement Strategy & Frameworks
oDevelop and lead a comprehensive media measurement strategy across all paid media channels, with emphasis on CTV, digital, and cross-channel integration.
oDesign and oversee frameworks forBrand Lift,Brand Health Tracking,Sales/Performance Attribution, andConversion Measurement.
·CTV & Cross-Media Analytics
oBuild and evolve measurement capabilities for CTV, ensuring alignment with industry standards and platforms (e.g., Nielsen, iSpot, VideoAmp, InnovidXP).
oIntegrate CTV data with digital and linear campaigns to create a unified view of media performance.
·Attribution & Conversion Modeling
oLead the development of robust attribution models (MTA, MMM, incrementality testing) that tie media investments to business outcomes.
oCollaborate with analytics, tech, and media teams to integrate conversion data sources and apply closed-loop measurement practices.
·Brand Health & Lift Insights
oDesign and implement methodologies to measure the impact of media on brand perception and intent.
oManage relationships with third-party vendors (e.g., Kantar, Dynata, Lucid, Nielsen) to execute brand studies and research.
·Leadership & Collaboration
oLead a high-performing team of media analysts and measurement specialists.
oPartner cross-functionally with media strategy, performance marketing, research, and finance to ensure data-driven decision-making.
oRepresent measurement strategy to executive leadership and external stakeholders.
·Innovation & Industry Engagement
oStay abreast of evolving measurement standards, privacy regulations, and ad tech solutions.
oEvaluate and implement new measurement technologies and vendors that enhance effectiveness.
Qualifications:
·12+ years of experience in media measurement, analytics, or marketing science, with at least 5 years in a leadership capacity.
·Deep expertise inCTV measurement, attribution modeling, and brand effectiveness research.
·Strong familiarity with tools and vendors such as Google Ads, The Trade Desk, Nielsen, VideoAmp, Innovid, LiveRamp, Kantar, etc.
·Proven success in developing and scaling measurement practices across complex media ecosystems.
·Exceptional analytical thinking, business acumen, and communication skills.
·Bachelor's degree in Marketing, Statistics, Economics, or a related field; advanced degree preferred.
Additional information
The annual salary range for this position is $196,000 - $316,250.
Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
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Real-time VP Measurement Jobs Trends in New York, United States (Graphical Representation)
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Great news! dentsu is currently hiring and seeking a VP, Measurement to join their team. Feel free to download the job details.
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