Overview
Account Strategist, LinkedIn Advertising (Remote US)
Abe is a specialized consultancy focused exclusively on social media advertising.
We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences.
This role reports to the Associate Director and is a crucial part of the social media team; it offers the opportunity to be on the ground floor of a fast-growing specialty agency.
We are seeking a driven marketer with a passion for social media advertising to join our team and help manage mid-market and enterprise client programs on LinkedIn.
Roles & Responsibilities
- Oversee and lead a collection of social media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Manage personal productivity and utilization
- Collaborate with the Associate Director to ensure internal and client goals are achieved
- Understand the value of programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
- 2+ years experience at a performance/digital marketing agency, with hands-on support for B2B clients
- Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of LinkedIn ad units (e.g., conversation ads, document ads, CTV, and more)
- Proficiency with platforms such as LinkedIn Campaign Manager, Zoominfo, 6sense, and similar tools
- Strong understanding of paid advertising principles (keyword research, ad copywriting, bid management, optimization)
- Ability to analyze campaign performance with tools like Google Analytics/GA4, Excel, and other analytics platforms
- Ability to drive results and measure via OCT
- Experience with audience segmentation by tier, job title, etc.
- Proven success with mid-market or enterprise accounts
- Ability to translate strategy into data-driven storytelling
- Curious, problem-solver mindset with a passion for staying on the cutting edge
- Ability to manage multiple projects simultaneously
- High standards for quality and integrity in advertising
- Travel to visit clients approximately once per year, as needed
What Success Looks Like
- Demonstrate core values in interactions internally and externally
- Effectively manage approximately five mid-tier and enterprise accounts
- Meet and exceed department KPIs, including client growth and goal attainment; core KPIs include client NSMs and Client Satisfaction scores
- Build client trust and relationships that drive renewals
- Cross-sell services aligned with client goals
- Clearly communicate results with client contacts and executives
- Make exceptional decisions regarding strategic direction for accounts
Benefits
- Base salary range for this position in the United States: $70,000-$80,000 USD with potential for bonus eligibility
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- Employer-paid plan for you and partial employer contribution for dependents
- Mental health resources and wellness benefits
- Physical health resources and fertility support options
- Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
- 401(k) with company match
- Annual bonus based on tenure
Work Environment & Eligibility
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA.
Global opportunities may be available in Canada, the UK, and Australia where you must have work authorization and reside in the country.
This role is 100% virtual from a home office, with collaboration via Zoom and Slack.
You should have reliable internet, a suitable workspace, and the ability to remain stationary for extended periods.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
For accommodations in completing the application process, contact careers@directiveconsulting.com.
Additional Information
At Abe, People First is a core value.
We are committed to a diverse and inclusive culture in the digital landscape.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.