AD Website Conversion Strategy and Analytics

Job description

We are seeking an Associate Director of Website Conversion Analytics to join our marketing team.

This individual will use advanced analytics and the latest customer-centric marketing knowledge to build, socialize, and execute digital conversion and website strategies.

Digital marketing is the primary focus for OneMain Financial to drive originations as we continue to digitize our branch acquisition model.

**In the role:**

The position requires strategic leadership with experience in digital marketing, web analytics, landing page A/B testing, SEO, customer path analysis, and knowledge of omnichannel customer experience.

A successful candidate will apply a well-thought-out analytical approach to solving complex problems and will possess collaborative and influencing skills.

Culture-wise, they will have a pursuit of excellence, high integrity, and a bias for action and speed.

They will be a self-starter and use critical reasoning and data skills to develop insights, suggest/test new ideas, and drive actionable and meaningful solutions.

**Requirements:**

+ Bachelor’s Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics, or Computer Science.

An MBA or Master’s degree with a concentration in Marketing, Data Science, or Statistics is preferred
+ Reduce funnel fallout and increase app submissions using a combination of landing page testing, elimination of user journey friction, offer presentment/placements, personalization, text/imagery changes, and new app features
+ Closely partner with the product, marketing, and UX to develop data-driven customer journeys.

Serve as an integrator between broader upper funnel SEO strategies and the web conversion goals
+ Use analytical techniques such as segmentation, benchmarking, binning, clustering, correlations, regressions, residual modeling, and outlier treatments to develop analytical insights and learnings that can help test variations to landing pages
+ Develop subject matter expertise on digital data concepts, such as de-anonymizing and de-duping prospects, matching leads to personas, event creation and tagging, customer path analytics, page/form engagement analytics, etc
+ Develop test design and post-test analytics, such as defining target KPIs and analysis plans, including sample-size requirements for statistical significance, quantifying business value, drilldowns on large variances to uncover root causes, and monitoring with data visualization tools/dashboards
+ Communicate with senior leaders across the organization to evangelize customer conversion strategy and keep key stakeholders abreast of the latest funnel conversion results and developments
+ Stay on top of competitor’s web experiences to maintain best-in-class practices, web analytical methods, products and solutions, and new data sources for continuous improvement.

Monitor and report on funnel performance; maintain/enhance data structure for funnel analytics and alerts
+ Recruit, mentor, and manage one or several high-performing analysts

+ Proactive and self-driven.

Possesses a strong analytical mindset to conceive, socialize, and project manage data-driven web improvements, driving meaningful impacts on digital conversions
+ Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels
+ Skilled in independently performing mid/complex web analytics on well-structured data.

At least mid-level proficiency and hands-on SQL skills (and/or R, SAS, Python) with the ability to self-serve on constructing data joins, data aggregation and manipulation, and building segmentation.

Advanced Excel skills
+ 6+ years of analytical experience in digital marketing, preferably with a focus on conversion rate optimization
+ 2+ years of experience managing across teams and/or mentoring junior analysts

**Preferred** :

+ Hands-on experience with conversion analytics tools (such as Heap, Google Analytics, Adobe Analytics, Optimizely, GlassBox, HotJar, etc.)
+ Domain knowledge of websites, CSS, HTML, SEO schemas, and the ability to act as a liaison between analytics and technology teams
+ Knowledge of statistics, probabilities, and NPVs
+ Experience leveraging data visualization and digital marketing tools such as Looker, Power BI, Tableau
+ Lending or consumer finance industry experience.

**Location** : **[HYBRID]** Wilmington.

DE :: 3 days/week _(Tues.- Thurs.)_

**Who we Are**

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans.

Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow.

Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company.

At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work.

Getting people to a better place has made us a better company for over a century.

There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority.

That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:

+ Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
+ Up to 4% matching 401(k)  
+ Employee Stock Purchase Plan (10% share discount)  
+ Tuition reimbursement  
+ Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
+ Paid sick leave as determined by state or local ordinance, prorated based on start date
+ Paid holidays (7 days per year, based on start date)
+ Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc.

is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.

Required Skill Profession

Other General