Analyst CRO & AB Testing

Job description

Position Title: Analyst CRO & A/B Testing

Position Summary:

The Analyst CRO & A/B Testing is a key member of the CRO and A/B Testing team.

The Analyst is technically proficient and analytically driven and will be responsible for helping scale JetBlue’s digital experimentation (A/B testing) and CRO strategy across JetBlue.com and the JetBlue mobile app.

The Analyst will be responsible for designing, building and supporting the end-to-end test implementation to improve conversion rates, drive digital engagement and optimize the customer journey.

The Analyst, CRO & A/B Testing will work both independently and cross-functionally across Marketing, Product, Analytics, Design and Content teams to design and analyze structured experiments.

They will also keep abreast with industry trends and drive the A/B testing practice across JetBlue to ensure that every test is technically sound, statistically valid, on-brand and customer-centric.

The ideal candidate will bring an analytical mindset, technical curiosity, a keen eye for digital UX and design and a strong sense of ownership over the A/B testing program.

They thrive in a fast-paced, dynamic environment and exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities:

• Partner with the Manager of A/B Testing & CRO to design, configure, and execute statistically rigorous A/B and multivariate tests across web and mobile platforms
• Build experiences and personalization campaigns in Dynamic Yield, including segmentation, triggers, targeting logic, and goal tracking
• Perform technical QA to ensure proper tagging, event firing, and data integrity before, during, and after experiments
• Analyze test results using appropriate statistical methods (e.g., t-tests, confidence intervals, uplift calculations) and translate insights into actionable recommendations
• Write and maintain SQL queries for behavioral and transactional data extraction, validation, and test reporting
• Develop dashboards and reporting pipelines to visualize experiment performance and trends over time
• Collaborate with product managers, designers, developers, and analysts to integrate experimentation into agile workflows
• Work closely with UX designers and copywriters to create thoughtful, testable experiences that align with brand standards and customer expectations
• Apply a keen eye for design and user experience (UX) to identify opportunities for conversion improvement and evaluate how visual, copy, and layout changes influence behavior
• Maintain documentation of test hypotheses, design decisions, outcomes, and impact to promote knowledge sharing
• Ensure clean and consistent tracking by working with analytics and martech teams to resolve any data capture issues
• Stay current on CRO and A/B testing trends, frameworks, and emerging technologies—and proactively incorporate new best practices into our testing methodology
• Other duties as assigned

Minimum Experience and Qualifications:

• Bachelor’s degree in a technical or quantitative field (e.g., Statistics, Data Science, Computer Science, Economics, Engineering)
• One (1) year of experience in digital analytics, optimization, or experimentation roles
• Hands-on experience with Dynamic Yield or similar experimentation/personalization platforms (e.g., Optimizely, Adobe Target)
• Proficiency in SQL for querying and analyzing large data sets
• Strong understanding of A/B testing principles, experimental design, statistical significance, and test sizing
• Familiarity with web analytics tools such as Google Analytics, FullStory, Adobe Analytics etc.
• Basic knowledge of front-end technologies (HTML, CSS, JavaScript) and experience with tag management systems like Google Tag Manager
• Strong analytical and communication skills, with the ability to explain complex findings to both technical and non-technical stakeholders
• Comfort working with wireframes, prototypes, UX flows, and branded creative in collaboration with design and content teams
• Strong team player with the ability to take initiative and work well independently
• High attention to detail with the ability to think critically
• Effective written, verbal and presentation skills
• Able to work flexible hours and be available for an emergency response on short notice
• Available for overnight travel (10%) 
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required.
  
  This position is not eligible for visa sponsorship 

Preferred Experience and Qualifications

• Two (2) or more years of experience in digital analytics, optimization, or experimentation roles
• Experience analyzing or troubleshooting personalization campaigns
• Familiarity with Python or R for deeper statistical analysis or workflow automation
• Experience in travel, airline, hospitality, or e-commerce industries
• Experience with data visualization tools such as Looker, Tableau, or Power BI
• Certifications in digital analytics, experimentation, or CRO (e.g., CXL, Google Analytics, Dynamic Yield certification)

Crewmember Expectations:

• Regular attendance and punctuality

• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:

• Computer and other office equipment

Work Environment:

• Traditional office environment

Physical Effort: 

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation: 

• The base pay range for this position is between $64,350.00 and $89,600.00 per year.
  
  Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more

Required Skill Profession

Computer Occupations