Application Developer IV (Salesforce and Epic)

Job description

Job Summary

We are seeking a Senior Application Developer with deep expertise in marketing technology platforms, particularly Salesforce Data Cloud and Marketing Cloud.

This role will focus on designing, developing, and optimizing marketing workflows, customer data integration and harmonization, and campaign execution strategies and personalized digital experiences.

This resource will also support Epic Cheers campaigns and corresponding CallHub call management configuration, to drive personalized outreach and engagement.

While Epic analyst experience is preferred in the ideal candidate, it is not required.

This posting reflects an opening for an Application Developer IV and we are seeking candidates for that position.

Geisinger reserves the right to consider applicants for higher levels of this role to include an Application Developer V based on their skills, qualifications, and experience.

We encourage all qualified individuals to apply.
Job Duties


+ Design, develop, and maintain solutions using Salesforce Marketing Cloud, including Automation Studio, Journey Builder, and Email Studio.

+ Integrate and manage customer data using Salesforce Data Cloud, ensuring accurate segmentation and personalization

+ B uild and optimize automated marketing dynamic content, workflows and triggered campaigns across multiple channels.



+ Collaborate with marketing stakeholders to translate campaign requirements into scalable technical solutions.



+ Show a strong understanding of identity resolution principles and leverage behavioral data through personalization tools

+ Develop and maintain APIs and data pipelines between Salesforce platforms and external systems including Epic, Mulesoft, AWS, Luma, etc.



+ Monitor campaign performance and provide technical insights to improve effectiveness, such as enhancing website visitor capture.

+ Participate in all phases of the application development lifecycle, from requirements gathering to deployment and support.

+ Troubleshoot and resolve complex technical issues across platforms such as Marketing Cloud, Data Cloud and Healthcloud

+ Conduct code reviews, unit testing, and performance tuning.

+ Document technical solutions and provide training to team members.

+ Mentor junior developers and contribute to team knowledge sharing.

+ Support the configuration and execution of Epic Cheers Campaigns, ensuring alignment with patient engagement strategies based on patient data, preferences, and engagement history.

+ Iterate and maintain Epic CallHub and Next Best Actions to compliment patient engagement to enable coordinated outreach and tracking.


Work is typically performed in an office or remote environment.

Accountable for satisfying all job specific obligations and complying with all organization policies and procedures.

The specific statements in this profile are not intended to be all-inclusive.

They represent typical elements considered necessary to successfully perform the job.

*Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years; Master’s Degree = 6 years).


Position Details

Requirements:
+ Bachelor's degree in computer science or a related field (preferred)
+ 5+ years of experience in development
+ Strong understanding of developer best practices and Object-oriented programming
+ Experience with a variety of development tools and technologies
+ Excellent problem-solving and analytical skills
+ Ability to work independently and as part of a team



Highly Preferred Qualifications:
+ Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Audience Builder.
+ Proficiency in Salesforce Data Cloud (formerly Customer Data Platform) for unifying customer profiles, segmentation, and real-time personalization.
+ Experience creating Boolean logic, conditional statements, and trigger criteria to define inclusion and exclusion criteria for audience building
+ Working knowledge of Epic Cheers CRM, with a focus on patient engagement workflows, campaign management, and integration with healthcare systems.
+ Experience designing and executing cross-channel marketing campaigns using first-party data and behavioral insights.
+ Strong understanding of data integration and synchronization between Epic, Salesforce, and external Martech platforms.
+ Familiarity with HIPAA-compliant marketing practices and patient data privacy regulations.
+ Ability to collaborate with cross-functional teams including IT, marketing, and clinical operations to drive personalized engagement strategies.
+ Experience with APIs and Web Services (REST/SOAP/Bulk), ETL tools, or middleware (e.g., MuleSoft, Informatica, AWS Glue) for data flow between Epic and Salesforce ecosystems.
+ Prior experience in healthcare marketing or patient engagement is highly desirable.





Desired Qualifications:
+ 8+ years of experience in Salesforce and/or Epic development
+ Digital healthcare knowledge, especially Health insurance (Payor) business domain knowledge is an immense value add
+ Experience with any Epic applications (Cadence, Ambulatory, Resolute, etc) with Certification or Proficiency credentials is a plus.
+ Experience with Managed package and unlocked package development.
+ Experience with Lightning Components, Design System, APEX Classes, SOQL, SOSL, Triggers, Aura, and Flow.
+ Experience with Salesforce Tableau CRM (Einstein Analytics) and Vlocity Omnistudio product suit implementation experience.
+ Certification in Salesforce Marketing Cloud Consultant or Salesforce Data Cloud Specialist is a plus.




Education

High School Diploma or Equivalent (GED)- (Required)
Experience

Minimum of 10 years-Relevant experience* (Required)
Certification(s) and License(s)


OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.

KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.

EXCELLENCE: We treasure colleagues who humbly strive for excellence.

LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.

INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.

SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.

Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality.

We know that a diverse workforce with unique experiences and backgrounds makes our team stronger.

Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all.

We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.

Required Skill Profession

Other General