Know ATS Score
CV/Résumé Score
  • Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role: Assistant Director of Enrollment Content.
United States Jobs Expertini

Urgent! Assistant Director of Enrollment Content Job Opening In Dallas – Now Hiring Baylor University

Assistant Director of Enrollment Content



Job description

What We're Looking For

Baylor University is seeking an Assistant Director of Enrollment Content to support the university’s mission by creating and managing strategic marketing content for Graduate Business Programs.

This role is responsible for developing and coordinating engaging stories, videos, graphics, and social media campaigns that align with enrollment goals and guide prospective students through the recruitment funnel.

The position also oversees content production, maintains a centralized asset library, ensures consistent brand messaging across platforms, and collaborates with key stakeholders to monitor KPIs and optimize marketing effectiveness.


A Bachelors Degree and three year of relevant work experience is required.

A Masters degree and five years is preferred.


A hybrid work schedule will be available on a case-by-case basis at our Waco or Dallas campus.


Applicants must currently be authorized to work in the United States on a Full-Time basis.


What You Will Do


Content Ideation and Creation

  • Develop strategies, coordinate projects, and maintain high-quality marketing content, including stories, videos, photos, and graphics for the purpose of educating prospective graduate business students and driving them through the enrollment funnel.

  • Coordinate production of marketing materials (., graphics, photos, video) to support the Graduate Business Programs (GBP) Enrollment Team campaigns and recruiting events.

  • Write original content for specific prospective student audiences in a range of formats including blog posts, student profiles, news stories, and webpage text.

  • Oversee the process of content development by external writers for owned media, in collaboration with Hankamer School of Business (HSB) Department of Marketing and Communications.

  • Help plan and create social media in conjunction with HSB Marketing Specialist responsible for MBA social media accounts.

  • Collaborate on organic social media promotion strategy to further promote Baylor MBA brand messaging to prospective students.

  • Content Management

  • Maintain a content library for GBP marketing assets that enables easy access and collaboration across the department and for tracking alignment with enrollment strategies.

  • Manage process to refresh website content, by creating a schedule, reviewing content, collecting correct data, and submitting complete information to HSB Marketing and Communications, which is responsible for administratively updating the website.

  • Collaborate with HSB Marketing and Communications to ensure website content adheres to SEO best practices.

  • Serve as dotted-line supervisor for the HSB Marketing Specialist to ensure social media content aligns with enrollment goals and to track KPI’s to optimize reach and engagement.

  • Brand and Messaging Alignment

  • Serve as GBP primary point of contact for ensuring all marketing content and materials align with university brand standards and the HSB style guidelines.

  • Review recruiting communications and creative assets for consistent voice, tone, and messaging across channels and across programs.

  • Support the recruitment team within the larger Enrollment Team in aligning email campaign content with branding, style and visual standards.

  • Strategic Support & Performance Monitoring

  • Collaborate closely with the Director of Graduate Enrollment to execute and refine marketing strategies as it relates to social media, owned media and earned media.

  • Collaborate closely with HSB Marketing and Communications to monitor KPIs related to content marketing and use performance data to inform content strategy and improve outcomes.

  • Monitor communication effectiveness to refine strategies that drive enrollment.

  • Perform all other duties as assigned to support the university's online growth and mission.

  • Comply with university policies.

  • What You Can Expect


    As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions.

    Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.


    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers



    Your Complete Job Search Toolkit

    ✨ Smart • Intelligent • Private • Secure

    Start Using Our Tools

    Join thousands of professionals who've advanced their careers with our platform

    Rate or Report This Job
    If you feel this job is inaccurate or spam kindly report to us using below form.
    Please Note: This is NOT a job application form.


      Unlock Your Assistant Director Potential: Insight & Career Growth Guide


    • Real-time Assistant Director Jobs Trends in Dallas, United States (Graphical Representation)

      Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Assistant Director in Dallas, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 246956 jobs in United States and 1748 jobs in Dallas. This comprehensive analysis highlights market share and opportunities for professionals in Assistant Director roles. These dynamic trends provide a better understanding of the job market landscape in these regions.

    • Are You Looking for Assistant Director of Enrollment Content Job?

      Great news! is currently hiring and seeking a Assistant Director of Enrollment Content to join their team. Feel free to download the job details.

      Wait no longer! Are you also interested in exploring similar jobs? Search now: .

    • The Work Culture

      An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Baylor University adheres to the cultural norms as outlined by Expertini.

      The fundamental ethical values are:
      • 1. Independence
      • 2. Loyalty
      • 3. Impartiality
      • 4. Integrity
      • 5. Accountability
      • 6. Respect for human rights
      • 7. Obeying United States laws and regulations
    • What Is the Average Salary Range for Assistant Director of Enrollment Content Positions?

      The average salary range for a varies, but the pay scale is rated "Standard" in Dallas. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

    • What Are the Key Qualifications for Assistant Director of Enrollment Content?

      Key qualifications for Assistant Director of Enrollment Content typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.

    • How Can I Improve My Chances of Getting Hired for Assistant Director of Enrollment Content?

      To improve your chances of getting hired for Assistant Director of Enrollment Content, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

    • Interview Tips for Assistant Director of Enrollment Content Job Success
      Baylor University interview tips for Assistant Director of Enrollment Content

      Here are some tips to help you prepare for and ace your job interview:

      Before the Interview:
      • Research: Learn about the Baylor University's mission, values, products, and the specific job requirements and get further information about
      • Other Openings
      • Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.
      • Dress Professionally: Choose attire appropriate for the company culture.
      • Prepare Questions: Show your interest by having thoughtful questions for the interviewer.
      • Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.
      During the Interview:
      • Be Punctual: Arrive on time to demonstrate professionalism and respect.
      • Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.
      • Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.
      • Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.
      • Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.
      • Follow Up: Send a thank-you email to the interviewer within 24 hours.
      Additional Tips:
      • Be Yourself: Let your personality shine through while maintaining professionalism.
      • Be Honest: Don't exaggerate your skills or experience.
      • Be Positive: Focus on your strengths and accomplishments.
      • Body Language: Maintain good posture, avoid fidgeting, and make eye contact.
      • Turn Off Phone: Avoid distractions during the interview.
      Final Thought:

      To prepare for your Assistant Director of Enrollment Content interview at Baylor University, research the company, understand the job requirements, and practice common interview questions.

      Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Baylor University's products or services and be prepared to discuss how you can contribute to their success.

      By following these tips, you can increase your chances of making a positive impression and landing the job!

    • How to Set Up Job Alerts for Assistant Director of Enrollment Content Positions

      Setting up job alerts for Assistant Director of Enrollment Content is easy with United States Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!