Assistant Director of Marketing and Communication
Edison State Community College invites qualified candidates to apply for the full-time position of Assistant Director of Marketing and Communication.
The Assistant Director of Marketing and Communication supports the Director of Marketing & Communication in planning, coordinating, and evaluating all marketing, communication, and branding efforts.
This role combines hands-on execution with supervisory leadership, ensuring that marketing initiatives align with the mission, vision, and goals of the College.
Salary: $74,122.77 to $76,023.35 per year
To be considered, candidates should include a cover letter, resume, and a list of education/work experience including job titles in chronological order when completing the online application.
Edison State Community College is an EOE/AA Employer.
Functional Responsibilities
- Brand & Campaign Strategies: Collaborate with the Director to strengthen institutional and program-specific brand identities; coordinate integrated marketing and advertising campaigns to support enrollment, retention, and advancement goals; assist with external communication, public relations, and media outreach as assigned.
- Digital Marketing & Analytics: Manage digital campaigns across web, email, and social platforms; monitor and report on performance using tools such as Google Analytics, Meta, and Hootsuite; recommend improvements based on data; support the development and oversight of contracted services (e.g., media buying, digital advertising).
- Project & Team Leadership: Supervise student workers and volunteers; oversee project scheduling, design direction, and workflow to ensure timely and effective execution; develop and track key performance indicators to evaluate the effectiveness of campaigns and inform continuous improvement.
- Collaboration & Outreach: Collaborate with campus departments to align marketing strategies with recruitment, retention, and institutional priorities; serve as a secondary media contact and spokesperson as needed; contribute to the planning and implementation of new initiatives under the guidance of the Director.
Required Knowledge and Skills
- Strong written, oral, and presentation skills;
- Knowledge of marketing, communication, and advertising principles and techniques;
- Experience in developing and executing effective marketing and communication plans;
- Familiarity with market research and data-driven decision-making;
- Knowledge and experience in one or more of the following areas:
- Graphic Design using Adobe Creative Suite or similar software;
- Photography/videography;
- Web and social media content management.
- Ability to work collaboratively across departments and supervise a small team.
Required Experience
- Five or more years of progressive experience in marketing, or
- Five or more years of progressive experience in communication, or
- Five or more years of progressive experience in advertising, or
- Five or more years of progressive experience in brand management, preferably in a not-for-profit setting.
- Experience in a higher education environment is highly desirable.
Required Educational Background
- Bachelor’s degree in marketing, or
- Bachelor’s degree in communications, or
- Bachelor’s degree in journalism, or
- Bachelor’s degree in related field.
- Master’s degree preferred.
Other
Occasional evenings and weekends are required.
Must be able to travel as required.
Other duties as required and assigned.
Supervises the following staff: Student Workers.
Seniorities and Employment
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Online Audio and Video Media
Note: Some lines in the original description referenced other roles or non-essential boilerplate and have been omitted to maintain focus on the Assistant Director of Marketing and Communication position.
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