Assistant Director of Marketing and Fan Experience

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Assistant Director of Marketing and Fan Experience

Position Title & Department: Assistant Director of Marketing and Fan Experience; Athletics

Posting # 5364

Department Description: As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students' lives while promoting the University of San Diego.

University Description: The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949.

Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty.

The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Detailed Description: The Assistant Director of Marketing and Fan Experience plays a key role in enhancing the visibility, energy, and impact of USD Athletics through creative marketing strategies, campus engagement, and dynamic game-day presentation.

Reporting to the Associate Athletic Director of External Affairs, this position helps lead efforts to grow attendance, generate excitement, and build brand affinity across USD's ticketed sports programs and beyond.

The Assistant Director also supervises a team of student workers and interns and partners with various campus and community groups to elevate the fan experience and supports the coordination of the USD spirit squads.

Duties and Responsibilities:

Game Presentation & Fan Experience

• Lead the planning and execution of game presentation elements for ticketed sports, including script development, in-venue entertainment, video board content, public address coordination, music selection, and halftime activations.
  
  
• Coordinate logistics with spirit teams, pep band, mascot, anthem performers, and special guests.
  
  
• Ensure all sponsorship and promotional activations are fulfilled in-venue in coordination with multimedia rights partner.
  
  
• Contribute to the creation of graphic and video content for in-game use, in collaboration with creative services.
  
  

Marketing Campaigns & Student Engagement

• Assist in the development and execution of multi-channel marketing plans to increase visibility and attendance.
  
  
• Implement promotional strategies tailored to students, faculty, staff, and the San Diego community.
  
  
• Activate campus partnerships and student organizations to drive student attendance.
  
  
• Serve as the primary contact for the official athletics student fan group and develop and manage a year-round calendar of student-facing initiatives for marketing purposes.
  
  

Staff Supervision & Development

• Recruit, train, and manage a team of student workers and marketing interns.
  
  
• Oversee assignment of gameday responsibilities and evaluate performance to foster leadership development.
  
  
• Serve as the primary point of contact for student gameday support including music operators and on-field promotions crew.
  
  

Spirit Squad & Mascot Coordination

• Coordinate with spirit squad (cheer, dance), mascot, and pep band leadership to align schedules and maximize their impact on game days.
  
  
• Manage appearance requests and special events involving the mascot and spirit groups.
  
  

Special Projects & External Engagement

• Support planning and execution of special events, including theme nights, community initiatives, and student engagement activations.
  
  
• Assist with grassroots outreach efforts in conjunction with ticketing and sponsorship staff.
  
  
• Collaborate with development and alumni relations to enhance fan experience during special projects.
  
  

Special Conditions of Employment:

• Must be able to work evenings, weekends, and holidays as needed in support of athletic events.
  
  
• Required to travel to select off-campus events.
  
  

Background check: Successful completion of a pre-employment background check.

Degree Verification Requirement : Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Job Requirements:

Minimum Qualifications:

• Minimum one (1) year of relevant experience in marketing, promotions, fan engagement, or a related field.
  
  
• Strong interpersonal, verbal, and written communication skills.
  
  
• Experience working in college athletics, live event operations, or related environments.
  
  

Preferred Qualifications:

• Two or more years of experience in sports marketing or event presentation preferred.
  
  
• Knowledge of Adobe Creative Suite (Photoshop, Premiere) and/or other creative tools.
  
  
• Familiarity with game production software such as Sound Director.
  
  
• Supervisory experience with student staff or interns.
  
  
• Experience managing mascot and spirit programs.
  
  

$5720 - 5800 per month; Excellent Benefits

The University of San Diego offers a very competitive benefits package including medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.

Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.

The salary range provided in this posting reflects what we reasonably expect to pay for this position.

Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.

Special Application Instructions:

Resume and Cover Letter Required

Click the 'Apply Now' button to complete our online application.

In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review.

If you have any questions or difficulties please contact the Employment Services Team at .

Hours: 40 hours per week

Note : External job postings will be up for at least three days.

After that time, applications will be reviewed by the hiring manager/committee throughout the posting period.

A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is a smoking and tobacco-free campus.

For more information, visit

Advertised: September 09, 2025 Pacific Daylight Time

Applications close: Open until filled

Notice of Availability: In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (the Clery Act), the Annual Security and Fire Safety Report is available at This report is published by October 1st of each year and includes current institutional policies and procedures concerning campus safety and security; fire safety and evacuation policies; sexual misconduct and relationship violence reporting and response stands and protocols; and crime and fire statistics for the three previous calendar years.

To request a paper copy, please contact the Clery Act Compliance Manager via email at , by calling , or in-person in the Hughes Administration Center, room 150.

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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers