Duties
and Responsibilities:
Game Presentation & Fan Experience
- Lead the planning and execution of game presentation elements for ticketed sports, including script development, in-venue entertainment, video board content, public address coordination, music selection, and halftime activations.
- Coordinate logistics with spirit teams, pep band, mascot, anthem performers, and special guests.
- Ensure all sponsorship and promotional activations are fulfilled in-venue in coordination with multimedia rights partner.
- Contribute to the creation of graphic and video content for in-game use, in collaboration with creative services.
Marketing Campaigns & Student Engagement
- Assist in the development and execution of multi-channel marketing plans to increase visibility and attendance.
- Implement promotional strategies tailored to students, faculty, staff, and the San Diego community.
- Activate campus partnerships and student organizations to drive student attendance.
- Serve as the primary contact for the official athletics student fan group and develop and manage a year-round calendar of student-facing initiatives for marketing purposes.
Staff Supervision & Development
- Recruit, train, and manage a team of student workers and marketing interns.
- Oversee assignment of gameday responsibilities and evaluate performance to foster leadership development.
- Serve as the primary point of contact for student gameday support including music operators and on-field promotions crew.
Spirit Squad & Mascot Coordination
- Coordinate with spirit squad (cheer, dance), mascot, and pep band leadership to align schedules and maximize their impact on game days.
- Manage appearance requests and special events involving the mascot and spirit groups.
Special Projects & External Engagement
- Support planning and execution of special events, including theme nights, community initiatives, and student engagement activations.
- Assist with grassroots outreach efforts in conjunction with ticketing and sponsorship staff.
- Collaborate with development and alumni relations to enhance fan experience during special
Special Conditions of Employment:
- Must be able to work evenings, weekends, and holidays as needed in support of athletic events.
- Required to travel to select off-campus events.
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Job Requirements: |
Minimum Qualifications:
- Bachelor’s degree required.
- Minimum one (1) year of relevant experience in marketing, promotions, fan engagement, or a related field.
- Strong interpersonal, verbal, and written communication skills.
- Experience working in college athletics, live event operations, or related environments.
Preferred Qualifications:
- Two or more years of experience in sports marketing or event presentation preferred.
- Knowledge of Adobe Creative Suite (Photoshop, Premiere) and/or other creative tools.
- Familiarity with game production software such as Sound Director.
- Supervisory experience with student staff or interns.
- Experience managing mascot and spirit programs.
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About University of San Diego
Don't Miss This Opportunity!
University of San Diego is actively hiring for this Assistant Director of Marketing and Fan Experience position
Apply Now
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