Assistant Director of Web and Digital Experience

Job description

**Assistant Director of Web and Digital Experience**

**Center for Learning and Technology**

**Salary Range: U24: $71,400.87 - $110,654.89**

**Salaries for internal candidates are determined by a promotional formula.

Salaries for external candidates are determined up to step 4: $82,106.51, or dependent on qualifications.**

Thomas Edison State University was founded in 1972 to break down barriers to degree completion.

Fifty years later, it proudly serves a diverse body of adult students with innovative and professionally relevant academic programming in a predominantly online delivery.

Our team of high-energy student-focused professionals is welcoming new members who are making their mark in education and are ready to help change the lives of thousands of adult students across New Jersey and around the world.

Candidates who are excited by changing lives, committed to the success of all and want to be challenged by new and innovative opportunities, should submit an application.

**Job Summary:**

Thomas Edison State University (TESU) is seeking a dynamic and experienced professional to join our team as the Assistant Director of Web and Digital Experience.

This role is pivotal in enhancing our digital presence and ensuring a seamless online experience for our prospects, students, alumni, and staff.

The ideal candidate will have a strong background in web management and analytics, with expertise in Google Analytics, Search Engine Optimization (SEO), Cascade CMS (or other equivalent CMS), and Adobe Creative Suite.

**Key Responsibilities:**

_-Web Management:_ Assist the Director of Web Strategy and Digital Experience in the development, maintenance, and optimization of TESU's website using Cascade CMS.

Ensure the site is user-friendly, accessible, and aligned with the University's branding and strategic goals.

Support digital experience efforts across the university.

_-Project Support:_ Assist the Director of Web Strategy and Digital Experience in managing digital projects from conception to completion.

Coordinate with internal and external stakeholders to achieve project goals.

_-Collaboration with Stakeholders:_ Work closely with the various university offices to implement changes and updates to the website.

Ensure that all web content is consistent with TESU's strategies and objectives.

This includes updating content to reflect current marketing campaigns, ensuring SEO best practices are followed, and aligning web content with the university's branding and messaging guidelines.

_-Analytics:_ Monitor and analyze web traffic and user behavior using Google Analytics.

Provide actionable insights and recommendations to improve the user experience and achieve strategic objectives and enrollment growth.

_-Content Creation:_ Collaborate with various departments to create compelling digital content using Adobe Creative Suite.

Ensure content is consistent, high-quality, accessible, and supports the university's mission and goals.

_-Training and Support:_ Provide training and support to staff on web and digital tools.

Foster a culture of continuous improvement and innovation by identifying other tools that could help enhance the user experience, improve conversion rates, and deliver tailored digital experiences.

**Examples of Work:**

_-Day-to-Day Operations:_ Regularly update and maintain website content, ensuring accuracy and relevance.

Troubleshoot and resolve website issues promptly.

_-Content Development:_ Design and produce digital graphics, and other multimedia content to support various university initiatives.

_-Data Analysis:_ Generate reports on web performance metrics and present findings to the Director of Web Strategy and Digital Experience.

_-User Experience:_ Help conduct usability testing and gather feedback to continuously improve the website's functionality and user experience.

**Requirements:**

Education: Bachelor's degree in Communications, Information Technology, Marketing, or a related field.

Master's degree preferred.

Experience: Three years professional experience in a field that is directly related to the functions of the position to be filled or equivalent as determined by the appointing authority.

Experience in web management, digital marketing, or a related area preferred.

-Applicants who do not possess the required education may substitute required experience on a year-for-year basis (30 credit hours is considered one year of college).
-A Ph.D. or an Ed.D. degree may be substituted for two years of the required experience.

**Preferred Requirements:**

-Proficiency in Google Analytics, SEO, Cascade CMS, and Adobe Creative Suite.

-Strong analytical skills with the ability to interpret data and provide actionable insights.

-Excellent project management skills with a proven track record of supporting successful digital initiatives.

-Exceptional communication and collaboration skills.

-Ability to work independently and as part of a team in a fast-paced environment.

Interested candidates should submit a resume, cover letter, and portfolio of relevant work.

Applications will be reviewed on a rolling basis until the position is filled.

Information regarding employee benefits can be found here: **https://www.tesu.edu/about/work-at-tesu/employee-benefits.php#accordion-9f69964b-ce0b-406f-a1ee-235caf6a9a0d-0**

_*TESU strives to offer a flexible work environment while balancing the operational needs of the University.

As such, we have several options for hybrid-work schedules.

Positions determine what type of hybrid-work schedule is available and, if necessary, adjustments are made to support University operations._

_Thomas Edison State University is an Equal Opportunity/Affirmative Action Employer_

Required Skill Profession

Other General