Assistant Manager Audience Measurement

Job description

This position can be based in Burlington, VT or Hoboken, NJ


ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world.

Work on brands that are loved and improve the lives of our consumers and the communities around us.

We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.

At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.




At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment.

Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business.

We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.


About Seventh Generation

The mission of Seventh Generation is to inspire a consumer revolution that nurtures the health of the next Seventh Generations.

By establishing a talent powerhouse that brings our principles, practices, and partnerships to life we will build the most trusted brand in the industry.




Five strong values are at the heart of SVG:

+ Care Wholeheartedly.

We have big hearts: they are full of our love for the planet, our consumers, our people, our partners, our products, and our brand.

+ Collaborate Deliberately.

It takes a village right?

Together we can achieve things that we could never have done by ourselves.

Not to mention it’s a lot less lonely.

+ Nurture Nature.

Nature got it right.

We know it.

That’s why we aspire to design products from plants not petroleum, from fields not factories.

+ Innovate Disruptively.

If you always do what you have done you will always get what you always got.

We think innovation and creativity can change the world.

+ Be a Trusted Brand.

Can a company be a friend?

We like to think so.

We love our consumers and we hope they love and trust us.




JOB PURPOSE

Seventh Generation is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

If you are passionate about driving marketing performance, love numbers, and thrive helping teams make their campaigns more effective, all in service of delivering against Seventh Generation’s mission to build a more sustainable, equitable future, then this role is just for you!

The Associate Manager of Audience and Measurement is responsible for supporting brand teams in the definition and implementation of performance measurement strategies, producing meaningful marketing KPI insights and delivering frequent, cross-channel performance reports with actionable insights.


WHAT WILL YOUR MAIN RESPONSIBILITIES BE

+ Responsible for the delivery of campaign performance reports focusing on key KPIs established in the campaign brief/learning agenda – this will require working with many agency partners and CMI to coordinate

+ Builds performance dashboards to easily share insights with marketers, and improve dashboards by adding additional data sources/features

+ Perform meta-analyses across campaigns to improve performance for all brands and establish new best practices both locally and globally

+ Act as primary point of measurement and targeting contact for both media agency and Consumer Insights team

+ Investigate new measurement methodologies and research opportunities in partnership with CMI

+ Cross functional communication with agencies, insights team, and brand teams to support first-party data performance

+ Lead audience development with WPP and channel partners across paid campaigns

+ Perform ad hoc data analysis for key, timely business questions


WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

+ 3-5 years of marketing analytics experience in consumer-packaged goods setting.

+ Must exhibit a passion for the company’s vision, mission and values.

+ Experience working within business analytics and interpreting results to drive decision-making.

+ Proven ability to understand and consider financial scenarios

+ Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g. shopper marketing, couponing, social/digital marketing).

+ Strong verbal and written communication skills; comfortable creating & delivering presentations.

+ Highly organized with ability to manage many different workstreams.

Must have strong project management skills.


Skills

+ Marketing Analytics

+ Brand Performance Analysis

+ Audience Marketing

+ Performance Marketing

+ Campaign Measurement and Optimization


Leadership

+ You are energized by delivering fantastic results.

You are an example to others – both your results and your resilience.

You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.



+ As an individual you are the one responsible for your own wellbeing and delivering high standards of work.

You must also focus on the Consumer and what they need.

You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.


+ Critical SOL (Standards of Leadership) Behaviors

+ PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results.

Has an owner’s mindset, using data and insight to make decisions.

+ PERSONAL MASTERY: Sets high standards for themselves.

Actively builds own wellbeing and resilience.

+ CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers.

Invests time inside and outside to understand the needs of consumers.

+ PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

+ AGILITY: Explores the world around them, continually learning and developing their skills.



What We Can Offer You

Unilever at a Glance | Working at Unilever | Powering our Purpose | Planet & Society | Unilever’s Brands | Unilever on LinkedIn | Strategy | Unilever | Diversity, Equity & Inclusion | Careers at Unilever | Benefits, Learning, & Wellbeing | Latest News About Unilever


Pay: The pay range for this position is $69,360 to $104,040.

Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.



Bonus: This position is bonus eligible.



Long-Term Incentive (LTI): This position is LTI eligible.



Benefits: Unilever employees are eligible to participate in our benefits plan.

Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits.

Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.





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At Unilever, inclusion is at the heart of everything we do.

We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed.

All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf)


Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.


If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com .

Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Job Category: Marketing
Job Type: Full time
Industry:

Required Skill Profession

Other General