Associate Director, Audience Strategy

Job description

**Company description**

With a history that dates back over 80 years, Starcom is a global communications planning and media leader.

We are an agency still grounded in our founding principle that people are at center of all we do.

Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

**Overview**

The Advanced Analytics & Insights Associate Director is responsible for media, brand, consumer research and measurement.

He/she will be responsible for using research, data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling and data visualization.

Associate Directors are expected to use data to quantify campaign performance, answer key business questions and inform media planning and buying through a greater understanding of consumer’s needs.

Further, this person will be responsible for managing additional _Analytics and Insights_ team members and resources as necessary.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, strong command of both traditional and digital media and the ability to make complex topics relatable.

**Responsibilities**

+ Architect and manage innovative, data-driven solutions that connect audience understanding with media performance
+ Guide on how to best unlock value from various data sets to answer briefs and business objectives
+ Serve as the go-to expert on the account on how to best leverage available data platforms for insight generation and audience application
+ Collaborate with cross-functional teams to deeply understand business goals, challenges, and opportunities for optimization
+ Help define KPIs and measurement frameworks that capture campaign performance, inform optimizations, and influence future planning
+ Mine and synthesize client data sets (including 1 st , 2 nd , and 3 rd -party) and supplement with syndicated data (i.e. MRI) to surface deeper audience truths
+ Lead persona and audience development
+ Proactively educate internal and external teams on the value of data-driven audience insights
+ Evaluate and integrate new data partners and methodologies to ensure research and targeting approaches remain cutting-edge
+ Prepare and deliver client-ready presentations, translating complex data and research into compelling narratives that drive business decisions

**Qualifications**

+ 5+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
+ Bachelor’s degree preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or similar discipline
+ Expertise in interrogation and application of 1st, 2nd, and 3rd party data sets

+ Experience with syndicated and customer data environments
+ Experience with multiple methodological approaches for consumer, media and brand insight
+ Advanced knowledge of the measurement vendor marketplace and able to evaluate new
+ Experience in CPG a plus
+ Requires excellent project management, organization and communication skills
+ Strong grounding in traditional and digital media advertising effectiveness
+ Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
+ Strong verbal and written communication skills

**Additional information**

Starcom is an Equal Opportunity Employer.

Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $105,000- $150,000 annually.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 11/10/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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Required Skill Profession

Other General