Associate Director, Media Investment

Job description

**Company description**

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.

Today, and tomorrow.

We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities.

Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

**Overview**

**Associate Director, Video Investments**

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work.

At the heart of our company are great people that we call Unicorns.

Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

To help with this, we’re looking for an outstanding **Associate Director** – someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple brands for a new, exciting client.

Sound like you?

Read on.

**Responsibilities**

**What you’ll do:**

As **Associate Director, Video Investments** , you will provide investment stewardship across Video channels, including Linear TV, CTV and Addressable TV for a brand new client.

In this role, you will manage the Video investment team to ensure a consistent go-to-market approach and create synergies with our media strategy, across multiple brands.

We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities and an ability to achieve value through strong partner negotiation.

You will be able to speak fluently to video buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.

**Day to day your role includes:**

+ Manage, optimize, and expand programs for all video channels to maximize profitability
+ Oversee the work of multiple video specialists, managing workflow and providing strategic guidance and oversight.
+ Serve as a central point of contact for clients and internal teams for the broader portfolio
+ Speak fluently to multiple Video channels, calling on deep expertise from activating linear TV in particular
+ Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimization performance for campaign success.
+ Build and foster strong partnerships with relevant media partners in the Video ecosystem (i.e. TV networks, CTV partners)
+ Bring innovative solutions and out of the box thinking to partners and clients.
+ Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with Account Management teams to appropriately communicate issues with clients.
+ Manage and maintain relationships with internal practice leads and full investment team
+ Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.

This position reports to the VP, Video Investments.

**Qualifications**

**We’re looking for strong, impactful work experience, which typically includes:**

+ 8+ years of media planning and buying experience, with a strong focus on performance media
+ Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
+ Analytical background – comfort with data and numbers
+ 3+ years of people managing experience, overseeing five or more reports in an account management/client services team
+ Deep industry relationships with broadcasters and CTV partners
+ Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
+ Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
+ Able to package, merchandise, and sell in concepts and new opportunities
+ Strategic thinking and able to see the bigger picture
+ Self-starter with ability to work independently and in a collaborative team setting

Got what it takes?

We’d love to hear from you.

**Additional information**

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.

It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $95,950 - $150,995 annually.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 1/1/2026.

All your information will be kept confidential according to EEO guidelines.

Required Skill Profession

Other General