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Urgent! Associate Manager - Media Data Strategy and Analytics Job Opening In Chicago – Now Hiring BISSELL
Overview The Associate Manager Media Data Strategy & Analytics role is an integral part of BISSELL’s Go To Market Analytics (GTMA) center of excellence supporting the business and leadership with strategic actionable insights for the go to market strategy.
The main function of the role is to future proof BISSELL’s media measurement for omnichannel advertising campaigns that promote BISSELL Homecare Inc (US) and BISSELL Canada.
This individual will work closely with BISSELL’s Media team and Media Agency to continue implementing and improving measurement solutions across our Omni solutions to understand BISSELL’s return on investment and incrementality.
This individual is expected to understand and explore the various consumer touchpoints throughout the path to purchase in order to continue building on our measurement data strategy and accurate measurement solutions.
This position will require hands-on data analysis and responsibility for defining, measuring, and optimize ongoing marketing campaign performance.
This is a highly visible role with direct exposure to the leadership team.
The ideal candidate will have experience in media measurement and comfortable working cross-functionally with various teams.
This individual should have an entrepreneurial spirit, inquisitive in nature, and be a change agent for improvement.
Responsibilities Advancing measurement framework to assess the holistic impact of omnichannel media efforts on sales through data-driven insights.
Analyze results and recommend opportunities to drive both efficiency and efficacy within: o Omnichannel campaigns (TV, OTT, etc.) o DTC campaigns (SEM, FB, Video, etc.) o Retail campaigns (both Brick & Mortar and retail.com) General understanding of business metrics like financials, sales, and market trends to incorporate into measurement and recommendations.
Proactively seek opportunities / new partnerships to improve media capabilities within measurement and analytics of media campaigns.
Build and maintain marketing/media data pipelines and enable automated data ingestion.
Develop self-service dashboards part of the organizations cross functional analytical tool for standard reporting and sharing of media insights for planning purposes.
Develop insights from marketing mix modeling and multi touch attribution models and provide investment level as well as tactical optimization suggestions.
Comfortable recommending budget spend levels and allocation of different media tactics based on data driven results from measurement solutions to senior leadership.
Qualifications REQUIRED EXPERIENCE/EDUCATION Degree minimum: Bachelor’s Degree Specific concentration: Advertising, Business, Digital Marketing, Statistics, Data and Analytics or related field Experience level: 5 years’ experience with Marketing/Media Mix Modeling and Data Analytics and experience in Data Visualization (Tableau, Powerbi, DOMO).
SKILLS REQUIRED Ability to think conceptually and creatively about problem solving.
Ability to identify outliers in large data sets from a variety of data sources.
Ability to build measurement frameworks across program, channel, and campaign attribution while conducting incremental test & learns.
Exceptional ability to communicate complex findings clearly and concisely to an array of audiences.
Extemporary attention to detail to ensure accurate and complete data is collected, managed and stored most effectively and efficiently.
Excellent communication, interpersonal, analytical and presentation skills are necessary due to the nature and level of interaction with peers and senior management.
Highly flexible, self-starter responsive, resourceful, and motivated with the ability to work independently as well as in a team setting.
Requires excellent project management, organization, and communication skills.
Must have strong business acumen, and exceptionally strong analytical skills coupled with an ability to translate data into actionable insights.
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI.
Advertising, Marketing, Promotions, Public Relations, And Sales Managers
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Unlock Your Associate Manager Potential: Insight & Career Growth Guide
Real-time Associate Manager Jobs Trends in Chicago, United States (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Associate Manager in Chicago, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 605856 jobs in United States and 7827 jobs in Chicago. This comprehensive analysis highlights market share and opportunities for professionals in Associate Manager roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! BISSELL is currently hiring and seeking a Associate Manager Media Data Strategy and Analytics to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at BISSELL adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Associate Manager Media Data Strategy and Analytics Jobs United States varies, but the pay scale is rated "Standard" in Chicago. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Associate Manager Media Data Strategy and Analytics typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Before the Interview:To prepare for your Associate Manager Media Data Strategy and Analytics interview at BISSELL, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the BISSELL's products or services and be prepared to discuss how you can contribute to their success.
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