Audience Analytics, Insights and Strategy Director Job at The Washington Post in

Job description

Application Instructions

Please list all professional experience and explain any gaps in employment history.

All of your application materials, which may include PDF files of work samples and/or links to audio, video, photography or graphics, must be uploaded to the field labeled Resume/Cover Letter/Work Samples to be considered for the position.

Join the future of news

We're on a mission to deliver riveting storytelling for all of America.

At The Washington Post, you'll help reinvent news.

Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.



About Our Team

The Washington Post is powered by the passion and talent of our people.

It takes all of us to reinvent news.

Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.



Why This Role Matters

The Washington Post is seeking an experienced, strategic and collaborative leader to serve as director of Audience Analytics, Insights and Strategy.

This role will help shape and execute our newsroom's audience strategy, with a focus on activating data-informed practices that expand the reach, engagement and impact of our journalism.



Understanding audience behavior, trends and needs - and turning that knowledge into actionable strategy - is core to how we grow and evolve as a newsroom.

This leader will help connect the dots between our data, platforms, tools and editorial strategy.

They will oversee a portfolio that spans audience analytics and insight generation, experimentation, training, and platform and article health, including a focus on search, social, newsletters and site optimization.

They will work in close partnership with editorial and audience leaders across the organization to ensure our journalism meets readers where they are and performs to its highest potential.



The ideal candidate is a newsroom-savvy strategist with a deep understanding of audience data and a passion for translating insights into action.

They should be an experienced manager of people and projects, skilled in bringing clarity and momentum to complex efforts.

A strong candidate will be able to move seamlessly between high-level planning and tactical execution, from leading strategic initiatives to advising individual teams on best practices or engagement opportunities.



This role reports to the Head of Audience Strategy and Growth.



What Motivates You

• You believe deeply in the mission of The Washington Post and are inspired to lead teams and projects dedicated to expanding the reach, engagement and impact of our journalism.
  
  
• You thrive in a fast-paced environment driven by news and audience demands.
  
  
• You're energized by tackling complex strategic challenges and love using data to help colleagues make effective decisions.
  
  

How You'll Support the Mission

• Serve as a senior strategic partner to the Head of Audience Strategy, helping define and operationalize audience growth priorities across the newsroom.
  
  
• Lead a cross-functional portfolio spanning analytics, insights, training, experimentation and content strategy.
  
  
• Guide and manage a team focused on delivering actionable analysis, experimentation frameworks and best practices across desks and story formats.
  
  
• Oversee platform and article health initiatives, identifying opportunities to improve performance across the homepage, social media, search and emerging platforms.
  
  
• Partner with editorial, product, data and engineering teams to improve newsroom tools and workflows that support data-informed decision-making.
  
  
• Design and oversee training programs to ensure all newsroom staff are equipped to make strategic, data-informed choices in their work.
  
  
• Develop and lead newsroom-wide growth experiments and special projects aimed at reaching and engaging new audiences.
  
  
• Create and maintain frameworks for assessing coverage performance and aligning content strategy to audience opportunity.
  
  
• Communicate insights and strategy clearly to a range of stakeholders, including newsroom leadership, reporters, editors and technical partners.
  
  

The Skills and Experience You Bring

• 10+ years of relevant experience in audience development, analytics or content strategy.
  
  
• Proven ability to translate complex data into clear, actionable strategies.
  
  
• Proficiency in SQL, Python and data visualization tools; experience working with large datasets to extract insights that drive editorial decision-making.
  
  
• Familiarity with data infrastructure and reporting environments (e.g., Looker, Tableau, Google Analytics, Adobe Analytics); ability to partner with technical teams to improve data pipelines, dashboards and newsroom tooling.
  
  
• Strong track record of managing teams and cross-functional projects.
  
  
• Excellent communication and stakeholder management skills.
  
  
• Familiarity with newsroom culture and editorial workflows; direct newsroom experience strongly preferred.
  
  

This position is based in our Washington, D.C., newsroom.



Candidates should upload a résumé and cover letter to our jobs portal.

Applications will be reviewed on a rolling basis until the position is filled, but those received by Sept.

17will be prioritized.

The cover letter should be addressed to Head of Audience Strategy and Growth Bryan Flaherty.



The annual salary range for this role is: $154,000 - $236,600.



The actual salary within this range will depend on individual skills, experience and qualifications as they relate to specific job requirements.

This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.



Collaboration makes us stronger.

That's why our offices are designed with open layouts, modern technology, and easy access to transportation.

With certain exceptions for newsgathering and business travel, we work on-site five days a week.



Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.



Your story awaits.

Apply today!

Learn more about The Post at careers.washingtonpost.com.

Required Skill Profession

Top Executives