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Urgent! Biddable Media Associate Manager - Programmatic Job Opening In Atlanta – Now Hiring Mediabistro

Biddable Media Associate Manager Programmatic



Job description

A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Programmatic Media campaigns for Inspire Brands across +30 designated market areas.

This is a hands-on-keys role that is responsible for building programmatic display & video campaigns, placing all trades within our various DSPs and optimizing campaigns to deliver improved performance.

This role requires careful in-platform management & financial stewardship for our brands.

RESPONSIBILITIES

  • Programmatic Activation/Trading

  • Develop innovative, localized programmatic approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with National social team

  • Serve as the key hands-on-keys programmatic trader, managing programmatic campaigns on a market-by-market basis

  • Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting

  • Analyze campaign data and optimize towards brand KPIs and effectiveness

  • Continually evaluate programmatic strategies and identify testing opportunities

  • Build and source audiences relevant for each campaign

  • Proactively monitor campaign activity for delivery, ad quality, and performance

  • Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers

  • Produce and present engaging campaign analysis to internal brand teams

  • Manage the reporting and financial management for programmatic campaigns across the portfolio

  • Demonstrate a big picture understanding of brands marketing strategy and the role programmatic plays

  • Agency and Cross-Functional Internal Teams Collaboration

  • Partner with internal & agency media analytics team to measure impact of ongoing campaigns and overall plan

  • Partner with National Inspire team to ensure clear separation exists between National & Local investment

  • Participate in Programmatic Team meetings, workshops, QBRs, & best practice development

  • Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges


EDUCATION AND EXPERIENCE QUALIFICATIONS
  • Required Minimum: Bachelors degree

  • 2 5 years of relevant experience executing digital ad campaigns

  • Local media campaign experience a plus but not required

  • Hands on keyboard experience within a multichannel DSP (DV360, Yahoo!, TTD etc.)

  • Demonstrated experience in problem solving and managing multiple tasks

  • Account budget management through daily/weekly pacing, monthly and yearly goals


REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
  • Ability to deliver results

  • Strong attention to detail

  • Excellent project management skills (proficiency in Excel/PPT will be key)

  • Ability to balance multiple priorities and meet project deadlines

  • Excellent oral and written communication skills

  • Ability to lead and influence others

  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

  • Passion for the restaurant industry and desire to train in our restaurants to learn operations.

    A strong desire to help shape the future at Inspire Brands

  • Self-starter personality who can operate with minimal supervision

  • Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively

  • A detail-oriented approach and a desire to achieve objectives accurately

  • Solid quantitative and research skills, and proven data interpretation capability

  • Ability to learn new systems and workflows


Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arbys, Baskin-Robbins, Buffalo Wild Wings, Dunkin, Jimmy Johns, and SONIC restaurants worldwide.

Were a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table.

At Inspire, our purpose is to ignite and nourish flavorful experiences.

#J-18808-Ljbffr


Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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