Capital One is hiring: Manager, Brand Web Marketing in McLean

Job description

Manager, Brand Web Marketing
Manager, Brand Web Marketing The Capital One Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community at large.

This site strategist will lead the development strategy for a system of websites that support Capital One’s tech marketing goals.

The position will work closely with marketing strategy partners within and outside Brand to evolve the current website strategy that supports driving awareness and education around Capital One’s technology leadership in service of both product growth and talent objectives.
What You’ll Do
We’re looking for an experienced web marketing manager who will work with multiple teams to develop and implement grounded plans to evolve, manage and optimize our Tech properties.

The person in this role will manage complex projects in a collaborative environment, often managing multiple projects across multiple web platforms simultaneously.

The ideal candidate will be an experienced digital marketer with a proven track record in web management, multi-channel marketing strategy and testing.
Strategy
Oversee the web strategy for the Tech Site, the Capital One Software site and additional sites in the system of websites that support Capital One’s tech marketing goals.
Create and execute intent-specific website strategies to support campaigns, events and other business needs as part of the marketing channel mix (e.g. new landing pages, updates to existing pages & structure, etc.).
Manage a wide range of stakeholders and work diligently to gather website intent/needs, understand their priorities and develop the roadmap, including the development of new experiences and experimentation to optimize the experience for prospects and customers.
Lead technical SEO strategy and partner with content SEO strategists & site platform team to increase organic search rankings and traffic leveraging agency partners as needed.
Operations/People Leadership
Drive and manage the ongoing implementation of strategies by leading a team of 1-2 associates/contractors and partnering with other stakeholders, content creators and other channel strategists to manage the operations of the sites.
Lead strategic decision-making process to guide prioritization of development and design resources that support site development, site maintenance and hygiene processes.
Own intent & create briefs for site creative needs in support of campaigns & events.
Lead site governance planning including regular reviews & audits with stakeholders.
Analytics & Testing
Facilitate learning through qualitative and quantitative research including UX analysis, competitor/peer review and A/B component testing to continually improve the site experience.
Partner with analysts to report out channel KPIs to leadership and stakeholders by drawing out insights and building to a larger story that influences strategic direction.
Review site tagging and own tagging process for campaign needs.
Who You Are
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL :
Your curiosity is endless.

There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller.

You simplify the complex and compel your audience to act.
You know how to enjoy yourself.

While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
As a LEADER :
You value authenticity over perfection.

You lead with empathy, vulnerability and honesty.
You deeply invest in understanding the humans around you.
You say what needs to be said and work hard to find the right words.
You’re an expert.

You also know when you’re not and need to find one.
You use all this - to make things happen, create amazing work and inspire others.
Basic Qualifications
Bachelor’s degree or military experience.
At least 5 years of experience in a digital marketing role.
At least 5 years of experience in a strategic website management role.
At least 1 year of direct people management experience.
Preferred Qualifications
At least 5 years of experience in Tech, SaaS or B2B marketing.
At least 8 years of experience in a strategic website manager or product manager role.
At least 1 year of experience in a strategic SEO role.
Experience with enterprise-level CMS & site UX principles.
Strong experience with Google Analytics or Adobe Analytics.
Experience with running site A/B testing efforts (Adobe Target, Optimizely, etc.).
Familiarity with web technologies including basic understanding of HTML/CSS/JavaScript.
Highly organized and detail-oriented with experience in agile processes, cross-functional and matrixed teams.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location.

Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.
McLean, VA: $146,100 - $166,700 for Manager, Marketing
Richmond, VA: $132,800 - $151,600 for Manager, Marketing
New York, NY: $159,400 - $181,900 for Manager, Marketing
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Learn more at the Capital One Careers website .
This role is expected to accept applications for a minimum of 5 business days.

No agencies please.

Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace.

All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law.
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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers