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Urgent! Channel Marketing Director, Medicare Advantage - Hybrid Job Opening In Philadelphia – Now Hiring The Cigna Group
Channel Marketing Director, Medicare Advantage - Hybrid
The Marketing Director will be responsible for leading the channel marketing team that supports the Cigna Medicare Advantage (MA) business.
The MA business is a key business line within the larger Cigna Government business.
The Marketing Director will have accountability for local marketing efforts that support the broker distribution channel.
This role will be accountable for the development and execution of marketing strategy focused on driving smart and measurable growth across the MA product portfolio and for coordinating across the enterprise to achieve results.
The Marketing Director will lead a team that partners with distribution leadership to understand the unique opportunities within each market and support local brokers in delivering on sales and retention goals.
This role will also serve as the local market SME to the broader marketing organization, so that enterprise marketing campaigns are tailored to market nuances and take advantage of local opportunities.
The Marketing Director will lead development and execution of a broker toolkit, broker materials, local campaigns, events and sponsorship activations.
This position will need to leverage customer segmentation, market research, competitive intel and product purchasing models to inform strategy.
Successful candidates must be able to collaborate on the development of their strategies and be able to demonstrate successful outcomes, influencing in a matrixed environment.
Significant marketing strategy, direct marketing, and multi-channel marketing experience is required.
Experience working in a dynamic, evolving environment with multiple cross-functional partners, including local broker distribution teams and analytics teams, will be required.
Finally, experience in the health insurance industry and a working knowledge of compliance requirements is desired.
Responsibilities
Lead the development of the annual channel marketing strategy to deliver on enrollment and customer retention targets for the overall MA business.
Oversee the execution of the marketing strategy and plans, including creative strategies, creative and media briefs. Collaborate with distribution leadership, business leaders, COEs and external agency partners to ensure strategies are aligned and successfully executed.
Partner with the business on the development of customer targets, value propositions, competitive positioning, consumer research, and more to support growth goals.
Monitor and identify changes in the marketing environment and competitive strategies.
Evaluate and adjust marketing strategy (positioning, competitive messaging, etc.) as required.
Proactively bring new ideas to the business for consideration.
Accountable for raising compliance/legal interpretations with the business and driving toward a business decision where interpretations and business goals vary.
Drive the people strategy within the team, including the successful execution of all recruiting, development, motivation and retention efforts. Responsible for developing and mentoring direct reports and leading the team to achieving defined goals.
Drive a high-performance marketing culture by continuously evaluating talent and skill sets.
Qualifications should includ
Bachelor’s Degree strongly preferred; MBA or Master’s Degree also preferred
10+ years of relevant, strategic experience
Experience supporting local market distribution teams
Experience with direct response marketing, event and sponsorship activation
Experience managing external creative agencies
Experience in developing and executing against marketing plans
Experience with marketing analytics and testing methodologies
Experience in developing and managing spend matrices for media channel mix to maximize CPA for the business
Curious and inquisitive nature that loves to think from the consumer’s point of view, and has a solid understanding of market research methodologies
Experience in balancing strategy within realities of operational parameters
Ability to work effectively in dynamic, rapidly changing, team-based environment
Must balance high-priority, long-term projects with short-term, immediate deadlines
Proven ability to lead in a heavily matrixed environment
Ability to foster collaboration, value other perspectives and gain support and buy-in for organizational proposals
Strong leadership skills; able to lead, motivate and mentor direct and indirect reports and able to influence partners and senior leaders
Excellent oral and written communication skills and executive presence
Excellent attention to detail
Health insurance industry experience highly preferred—or experience working in a highly regulated industry
Ability to work from a Cigna office 3 days a week, as requested by the business
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Unlock Your Channel Marketing Potential: Insight & Career Growth Guide
Real-time Channel Marketing Jobs Trends in Philadelphia, United States (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Channel Marketing in Philadelphia, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 25959 jobs in United States and 208 jobs in Philadelphia. This comprehensive analysis highlights market share and opportunities for professionals in Channel Marketing roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! The Cigna Group is currently hiring and seeking a Channel Marketing Director, Medicare Advantage Hybrid to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at The Cigna Group adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Channel Marketing Director, Medicare Advantage Hybrid Jobs United States varies, but the pay scale is rated "Standard" in Philadelphia. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Channel Marketing Director, Medicare Advantage Hybrid typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Before the Interview:To prepare for your Channel Marketing Director, Medicare Advantage Hybrid interview at The Cigna Group, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the The Cigna Group's products or services and be prepared to discuss how you can contribute to their success.
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