Description
We’re seeking a talented and versatile Content Marketer & Writer to join our modern marketing team.
In this role, you’ll craft clear, compelling, and thought-provoking content that resonates with our audience and aligns with our corporate messaging.
You’ll be at the forefront of shaping our brand voice, driving engagement, and positioning us as a thought leader in our industry.
Key Responsibilities:
Content Creation: Write and edit high-quality content, including blog posts, white papers, case studies, email campaigns, website copy, social media posts, and more.Corporate Messaging: Develop and refine corporate messaging that communicates our value proposition clearly and effectively to diverse audiences.Thought Leadership:Researchandproduce insightful, thought-provoking content that positions our brand as an industry leader.SEO Optimization: Collaborate with the marketing team to ensure all content is optimized for search engines and aligned with SEO best practices.Content Strategy: Contribute to the development and execution of a content strategy that supports business goals and drives engagement.Brand Voice: Maintain and evolve our brand voice to ensure consistency across all channels and touchpoints.Collaboration: Work closely with cross-functional teams, including marketing, product, and sales, to align content with broader business objectives.Analytics & Improvement: Monitor content performance metrics and use insights to refine and improve future content.Corporate Obligation: Protect the security and privacy of Absolute and its customers.What We’re Looking For:
Experience:5+ years of experience in content marketing and/or copywriting for a SaaS company.Writing Skills: Exceptional writing, editing, and storytelling skills with a knack for creating engaging and persuasive content.Cybersecurity Familiarity: At least 1-2 years' experience developing content for cybersecurity / IT buyers.Strategic Thinking: Ability to align content with business goals and audience needs.SEO Knowledge: Familiarity with SEO principles and tools to optimize content for search engines.Adaptability: Comfortable writing for various formats, audiences, and tones.Creativity: A passion for crafting unique, thought-provoking content that stands out.Collaboration: Strong interpersonal skills and the ability to work effectively with diverse teams.Attention to Detail: A meticulous approach to grammar, style, and accuracy.Bonus Points For:
Familiarity with AI tools for content creation and optimization.Knowledge of content distribution strategies, including email marketing and social media.