Responsibilities
CRM System Implementation and Management
Participate in the migration to our new CRM and marketing automation platform (Intapp Deal cloud and Dispatch), ensuring seamless data transition and system functionalityBuild and maintain accurate client and prospect databases that support targeted content distribution strategiesConfigure CRM workflows and processes that align with CRA's brand strategy and business development objectivesEnsure data integrity and implement quality control measures to maintain system effectiveness Content Campaign Enablement
Develop and manage workflows for distributing thought leadership content to targeted client segmentsTrack basic engagement metrics to identify where market demand is being generated and through which clientsCreate reporting frameworks that measure content campaign effectiveness and client interaction patternsSupport cross-functional teams with data insights that inform content strategy and client outreach Cross-Functional Collaboration
Support the broader marketing team with data-driven insights for strategic decision makingCoordinate with other marketing functions to ensure CRM data supports activities (i.e. events, social media) Required Qualifications
2-4 years of experience with CRM systems and marketing automation platformsStrong technical skills in data management, system configuration, and workflow designExperience with CRM migrations and system implementationsProficiency in data analysis and basic reporting/analytics toolsDetail-oriented approach with strong organizational and project management skillsCollaborative mindset with ability to work effectively across functional teams Preferred Qualifications
Experience in professional services or B2B marketing environmentsFamiliarity with content marketing measurement and campaign trackingKnowledge of marketing automation best practicesUnderstanding of sales and business development processes