CRM Production Manager

Job description

This role is the technical and operational back-bone of a high-impact CRM program.

As the production team lead, you’ll drive operational excellence, set quality standards, optimize tools and processes, and serve as a trusted partner to CRM strategy, Martech, and Creative teams.

You’ll play a critical role in maintaining consistency, enabling speed, and scaling our ability to deliver personalized, high-impact communications to our customers.

You will lead a highly skilled team of technical producers.

This role is a hybrid position
Some roles require an office while others may be done remotely.

This position is considered hybrid, allowing for a combination of remote work and in-office collaboration.

Qualified applicants must live within commuting distance of our Seattle or Boston office locations.

Key Responsibilities

• Lead and mentor a team of 5 CRM Producers, supporting their growth, removing blockers, and ensuring consistent execution across all campaigns.
  

• Oversee the end-to-end production process, from intake to deployment, ensuring campaigns meet quality standards, timelines, and performance goals.
  

• Set and enforce operational best practices, including QA protocols, naming conventions, folder structures, and campaign documentation and maintain this repository on Confluence/Google Drive.
  
  
  

• Build and deploy campaigns as needed, providing hands-on support for high-priority initiatives and complex workflows.
  

• Optimize tools and production workflows, partnering with Martech and Engineering to improve platform performance and scale team output.
  
  
  

• Collaborate cross-functionally with CRM strategists, analysts, creatives, and product teams to streamline execution and enable strategic experimentation.
  

• Monitor team capacity and prioritize workload, ensuring producers are working sustainably and efficiently across a mix of lifecycle, promotional, and triggered programs.
  

• Champion continuous improvement and innovation, proactively identifying opportunities to automate, templatize, or simplify repeatable tasks without sacrificing quality.
  
  Keep your finger on the pulse of the industry and constantly evolve approach.
  
  

Qualifications

• 8-10 years of experience in CRM production, email marketing operations, or a related field, with at least 2 years in a team leadership or management role.
  

• Proven ability to lead high-performing production teams, driving consistency, quality, and operational efficiency across a high volume of campaigns.
  

• Deep understanding of CRM platforms (e.g., Salesforce Marketing Cloud, Braze) and familiarity with campaign automation, dynamic content, audience segmentation, and A/B testing, customer journey building.
  

• Strong grasp of production best practices, including QA protocols, campaign documentation, naming conventions, and version control.
  

• Demonstrated success in optimizing tools, processes, and workflows, including partnering with Martech or Engineering to implement enhancements.
  

• Adept at navigating cross-functional environments and working closely with strategy, creative, analytics, and product teams to enable speed and scalability.
  

• Detail-oriented with exceptional project management skills, capable of prioritizing competing demands, managing timelines, and making resource trade-offs.
  

• Passion for operational excellence and continuous improvement, with a proactive, solution-oriented mindset.
  

• Comfortable being hands-on, building, testing, or troubleshooting campaigns to support team output or unblock high-impact initiatives.
  

Excellent communication and collaboration skills; able to coach and develop talent, influence stakeholders, and advocate for scalable solutions.

Your profile will be reviewed and you'll hear from us once we have an update.

At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

The specific pay offered will depend on the candidate’s geographic location, as well as qualifications and experience.

We apply geographic pay differentials based on the cost of labor in the market.

Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range.

Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees.

Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable.

The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers