Crossmedia is hiring: Group Director, Audience & Insights in New York

Job description

WHO WE ARE

Crossmedia is the global media independent.

We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS.

Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation.

We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.



We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget.

And, we do it in an honest way.

We are and always have been a values-based organization.

We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making.

We apply REASON & logic to finding solutions to our clients' greatest business challenges.

The pursuit of HAPPINESS matters to us.

Big time.

We invest in each colleagues' professional & personal wellbeing and growth.

It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past six years in a row.



Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.



YOUR ROLE

We are looking for a passionate, collaborative, and adaptable Group Director, Audience & Insights to join Redbox, Crossmedia's analytics and business intelligence team.

This role is focused on deriving audience insights using a breadth of data sources to shape and inform go to market audience approaches.

You will play a pivotal role ensuring:

• Clear audience segmentation and recommendations that drive growth and business outcomes for our clients
• Audience insights and frameworks are effectively socialized across teams
• Effective audience data strategies; an ability to tie the strategic audience to an addressable one through data strategy
• Audience measurement and optimizations across channels

The ideal candidate will have experience delivering data driven audience insights and recommendations, owning client relationships, and a deep knowledge of data technologies and platforms.

The role will also require agility; a need to balance a portfolio of clients while working with the wider team to upskill and develop talent.



RESPONSIBILITIES

Proven track record of implementing strategic audience and data recommendations for client success.

A strategic problem solver, adept at building strong relationships with clients and stakeholders at all levels.

Combines deep analytical expertise, leadership experience, and a strong understanding of audience behavior, segmentation, and measurement to connect data strategies directly to media planning strategy.



Leadership & Strategic Impact

• Develops and implements end-to-end audience strategies aligned with client objectives and business goals.
  
  
  • Insights, segmentation, activation frameworks and audience measurement plans.
    
    
  • Will partner closely with the Strategy team to elevate observations/themes into strategic insights.
    
    
• Partners with client leadership to translate audience insights into actionable recommendations for media planning, strategy, and customer engagement.
  
  
• Acts as a senior advisor on audience measurement, data strategy, and analytics solutions.
  
  
• Leads and grows high-performing audience analytics teams, providing mentorship, coaching, and career development.
  
  

• Serve as primary point of contact for client data strategy conversations, providing confident, consultative POVs which could cover technology, data strategy, identity, and data maturity.
  
  

Audience Analytics & Insights

• Utilizes data-driven insights to derive audience recommendations and guide strategic decision-making.
  
  
• Oversees development and maintenance of audience segmentation, data targeting strategies, and audience measurement frameworks.
  
  
• Experience using both syndicated and dynamic platforms to identify trends and derive audience insights.
  
  
• Ensures data integrity, accuracy, and relevance across all audience projects.
  
  

Data & Tools Expertise

• Proficient across all data types (0PD/1P/2P/3P) and can effectively communicate data strategies to media clients.
  
  
• Has experience working directly with 3P data providers to gather insights and create custom audiences for activation.
  
  
• Knowledgeable and skilled across a range of platforms: e.g., DSPs, DMPs, Social platforms, Syndicated tools (YouGov/MRI), Identity platforms (LiveRamp TransUnion, Experian, etc.), Google Marketing Cloud, Site Analytics, and Data Clean Rooms.
  
  
• Familiarity with modeling techniques to have informed conversations with clients around the use of their 1P/CRM data.
  
  
  • Experience with predictive analytics, machine learning, or AI-driven audience insight.
    
    
• Tech informed; can consult clients on MarTech needs and 1P enrichment opportunities.
  
  

Collaboration & Influence

• Aligns audiences to channel frameworks encompassing goals, messaging, and measurement parameters.
  
  
• Fosters collaboration across planners, strategists, data analyst, and measurement teams to integrate audience insights fully into campaign planning and optimization.
  
  
• Can simplify complex audience and data conversations clearly to both technical and non-technical stakeholders.
  
  

• Proven ability to manage and inspire mid-sized teams.
  
  
• Adept at developing talent and upskilling junior team members.
  
  
• Confident presenter and communicator to clients of all levels.
  
  
• Strong time management with a proactive mindset always pushing work forward without the need for oversight.
  
  
• Can remain calm and balance multiple projects.
  
  
• Solutions focused with the ability to resolve complex challenges.
  
  
• Ability to build trust with clients and stakeholders and can set and manage expectations.
  
  

QUALIFICATIONS:

• 12+ years of experience in audience/data roles, analytics, data science, or a related field, ideally within an agency.
  
  
• Familiarity with privacy regulations and data governance.
  
  
• Proficiency in analytics tools a bonus (e.g., SQL, Python/R, Tableau/Power BI, Google Analytics, Adobe Analytics).
  
  
• Experience with addressable media and advanced measurement techniques (e.g., MMM, attribution modeling).
  
  
• Familiarity with privacy regulations and data governance.
  
  
• Leadership skills and relationship builde
• Proven track record managing team members
• Deep understanding of 0PD/1P/2P/3P data, audience segmentation, modeling techniques, and measurement frameworks.
  
  
• Strong client-facing experience, translating complex data into actionable insights and influencing business strategy
• Excellent strategic thinking, problem-solving, and communication skills, with the ability to convey technical concepts to non-technical stakeholders.
  
  

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
  
  
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers - lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA.

As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level.

Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women.

We have active mentoring & internship programs that create opportunities for underrepresented groups.

Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars - Excellence, Voices, Education, Giving & Representation.



Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.



All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities.

Essential and other job functions are subject to modification.

This job description in no way states or implies that these are the only duties to which will be required in this position.

Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).



Continued employment remains on an at-will basis.

Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Prolonged periods of sitting at a desk and working on a computer.
  
  Must be able to remain in a stationary position 50% of the time.
  
  
• Ability to stand, bend, and reach
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  
  
• The ability to communicate information and ideas so others will understand.
  
  Must be able to exchange accurate information in these situations.
  
  
• The ability to observe details at close range (within a few feet of the observer).
  
  

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.

(US based candidates).

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers