Data Scientist Marketing & Customer Analytics

Job description

**Position Overview**

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve.

We are all united in delivering the best experience for our customers.

We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

As a Data Scientist within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Wilmington, DE or Tysons Corner, VA.

This position is primarily based in a PNC location.

Responsibilities require time in the office or in the field on a regular basis.

Role Overview:

We are seeking a Data Scientist to join our Marketing and Customer Analytics Modeling team.

This role focuses on developing and deploying predictive models that drive targeted marketing strategies, optimize customer acquisition, and enhance portfolio performance.

The ideal candidate combines expertise in statistical modeling and machine learning with business acumen to deliver practical modeling solutions for marketing.

Key Responsibilities:

• Design, build, and validate predictive models in the credit card and consumer lending marketing domain using advanced statistical modeling and machine learning techniques.
• Analyze large datasets to uncover insights, create meaningful features, and ensure data quality and relevance for modeling.
• Track model performance over time, recalibrate as needed, and communicate results and implications to stakeholders.
• Provide actionable recommendations based on model outputs to inform campaign targeting and optimization.
• Maintain thorough documentation of modeling processes, assumptions, and validation results to support compliance and model governance requirements.

Preferred Skills and Experience:

• Experience applying statistical modeling and machine learning techniques within financial services; in the credit card and/or consumer lending marketing domain.
• Proficiency in Python, R and SQL.

Knowledge of cloud platforms and big data technologies (Spark, Hadoop).
• Excellent communication skills with the ability to explain complex models to non-technical stakeholders.
• Understanding of marketing analytics, campaign measurement, targeting strategies, and experimental design.
• Strong attention to detail.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

**Job Description**

+ Performs analytical tasks on vast amounts of structured and unstructured data to extract actionable business insights.
+ Participates in the data gathering, data processing and data mining of large and complex datasets.
+ Develops algorithms using advanced mathematical and statistical techniques like machine learning to predict business outcomes and recommend optimal actions to management.
+ Runs analytical experiments in a methodical manner to find opportunities for product and process optimization.

Assists in the presentation of business insights to management using visualization technologies and data storytelling.
+ May partner with Data Architects, Data Analysts, Data Engineers and Visualization Experts to develop data-driven solutions for the business.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

+ **Customer Focused** - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
+ **Managing Risk** - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

**Qualifications**

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.

Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

**Preferred Skills**
Analytical Thinking, Competitive Advantages, Data Analytics, Data Mining, Data Science, Machine Learning

**Competencies**
Data Architecture, Data Mining, Disruptive Innovation, Information Capture, Machine Learning, Modeling: Data, Process, Events, Objects, Prototyping, Query and Database Access Tools

**Work Experience**
Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience.

Certifications are often desired.

In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

**Education**
Masters

**Certifications**
No Required Certification(s)

**Licenses**
No Required License(s)

**Benefits**

PNC offers a comprehensive range of benefits to help meet your needs now and in the future.

Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards (http://yourpnctotalrewards.com) .

**Disability Accommodations Statement**

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com .

Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email.

Emails not related to accommodation requests will not receive responses.

Applicants may also call 877-968-7762 and say Workday for accommodation assistance.

All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.

We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

**Equal Employment Opportunity (EEO)**

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

**California Residents**

Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNC_CCPA_Privacy_Disclosure_Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Required Skill Profession

Other General