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Urgent! David is hiring: Senior Growth Analyst (Advertising) in New York Job Opening In New York – Now Hiring David

David is hiring: Senior Growth Analyst (Advertising) in New York



Job description

David creates tools to increase muscle and decrease fat.

Our first product is a protein bar.

More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.


This is a compelling opportunity to be part of an exciting new food company as we enter a critical growth stage.

David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017).

We have strong aspirations to become the most popular high-protein bar in North America and beyond.


Role and Responsibilities


As a Senior Growth Analyst at David, you'll play a crucial role in driving our business forward by analyzing and executing growth strategies across various channels.

You'll work to optimize our e-commerce presence, manage marketing agency relationships, and contribute to the development of our marketing strategy.


Digital Advertising Management



  • Plan, execute, and optimize digital advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), X, Amazon ads, and other emerging channels.

  • Conduct market research and competitor analysis to identify trends and opportunities in the advertising space.

  • Manage and allocate advertising budgets effectively to maximize ROI.

  • Collaborate with the agency partners when applicable to allocate advertising budgets effectively.

  • Monitor campaign performance, analyze key metrics (CPC, CTR, ROAS, etc.), and recommend adjustments to improve results.


Explore New Advertising Channels



  • Research and identify new avenues for advertising, including emerging platforms and innovative formats.

  • Evaluate the potential of new channels through small-scale tests and develop the ones deemed worthy.

  • Collaborate with the design and digital operations teams to create high-converting landing pages.

  • Analyze trends and provide recommendations for A/B testing on landing pages and websites to optimize performance.


Attribution and Reporting



  • Analyze campaign attribution using tools like Google Analytics, Shopify, Tydo, or third-party attribution platforms to understand customer journeys.

  • Provide actionable insights to optimize ad spend and improve marketing ROI.

  • Build and maintain dashboards or reports to communicate campaign performance and trends to internal stakeholders.


What you’ll bring



  • Analytical background

  • High IQ/intellectual horsepower and accurate

  • A self-starting attitude with a love for executing on ideas and moving quickly

  • The ability to operate independently while clearly communicating your priorities and initiatives to the rest of the team

  • Humble, self-aware, and curious

  • A desire to build an early stage CPG company with a mission to help people increase muscle and decrease fat

  • Strong project management skills and comfort in leading and coordinating agency partners to execute on strategy


Practicalities



  • This is a full-time role that includes:

  • Salary: $100-130k per year, inclusive of cash bonus based on attainment of company targets

  • Company equity opportunity

  • 100% covered Health, Vision, Dental Insurance

  • 401(k)

  • Additional perks, such as covered gym expenses

  • Substantial and required PTO

  • We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together


Application Process



  • Applications will be evaluated on a rolling basis

  • The target start date for this role is fall 2025


Seniority level



  • Mid-Senior level


Employment type



  • Full-time


Job function



  • Marketing and Sales

  • Industries: Food and Beverage Manufacturing


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Required Skill Profession

Business Operations Specialists



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