Demand Generation and Digital Marketing Manager

Job description

Where Fun at School Becomes Skills for the Future™

Who We Are

At Sphero, we create hands-on, engaging learning tools because we believe fun at school builds skills and confidence for the future.

Education goes beyond facts and formulas – it opens doors, sparks curiosity, and reveals possibilities.

When students solve problems and think creatively, they don’t just gain knowledge – they gain the power to use it.

With a physical presence in Greenville, TX, Hong Kong, and fully remote, globally based employees, we work alongside teachers to redefine traditional approaches in education.

What You Will Do

We’re seeking a strategic, data-driven, and detail-oriented Demand Generation and Digital Marketing Manager with proven experience using HubSpot to lead strategies that drive high-quality leads and nurture prospects.

This role will be responsible for initiating, proposing, and implementing engagement through targeted email outreach, automated workflows, and paid advertising campaigns that move prospects through the funnel while collaborating closely with sales to support pipeline goals.

Responsibilities:

• Strategize, write, build, and execute email nurture campaigns to engage, educate, and convert leads through the funnel.
• Build and optimize automated workflows, drip campaigns, and behavioral triggers to enhance lead nurturing and retention.
• Manage and maintain HubSpot subscription types, marketing contacts, and list segmentation.
• Create, implement, and optimize lead scoring models, MQL/SQL criteria, and trigger-based workflows for smooth handoff to sales.
• Develop campaign ideas for engaging email content: write compelling copy, optimize subject lines, and call-to-action buttons for maximum impact.
• Develop and maintain lead generation landing pages, forms, and registration pages to support lead generation efforts for outreach, events, and paid campaigns.
• Ensure seamless communication between marketing and sales to develop and maintain the email calendar and propose timely, region-specific, content-rich campaigns. 
• Track and report on KPIs, including cost-per-lead, MQL to SQL conversion rates, pipeline contribution, and ROI.
• Monitor engagement metrics (open rates, CTR, bounce rates, conversions, attribution) and provide data-driven recommendations for continuous improvement.
• Proven experience designing and building branded, conversion-focused email templates that follow brand style guidelines and email best practices.
• Develop, implement, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms to drive leads and conversions.
• Conduct in-depth keyword research and audience/CRM targeting to align campaigns with ICP’s and funnel stages.
• Track ad activity for conversions, marketing activity, and meetings booked, report on metrics, and make recommendations backed by insights.

Requirements:

• 6+ years of marketing or sales experience in a similar role, preferably in education (Computer Science, STEAM, or robotics).
• Exceptional writing skills for email and campaign content, knowing the topics most relevant to educators and decision makers
• Strong preference for expertise in HubSpot (automation, list segmentation, landing pages, forms, reporting). 
• Proven track record in demand generation, lead nurturing, and marketing automation.
• Strong understanding of MQL-SQL processes, pipeline management, and lead scoring models.
• Experience running paid campaigns (Google Ads, LinkedIn, Meta) and optimizing for lead generation.
• An analytical mindset with the ability to interpret data and make actionable recommendations.
• Must reside in and be authorized to work in the United States.

Day in the Life:

• Assume it’s Monday….
• Post previous day’s completed items along with current day’s priorities in the Scrum slack channel
• Prepare headlines, issues, scorecard items, and check to-do’s in Team L10
• Monitor dashboard for metrics and performance on current campaigns and efforts
• Plan and execute campaign and lead gen tactics that align to monthly and quarterly plans
• Monitor and respond to new requests for marketing and sales needs
• Ideate and drive new campaigns based on data, performance, and business needs

This is your opportunity to create a lasting impact on the world of STEM, robotics, and Career & Technical Education with an inspired, dynamic, and innovative team.

If you have unique talents that support our mission, send your resume our way.

Compensation: The salary range for this position is $99,000 - $116,000.

Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

Benefits (Health benefits available the 1st of the month following your start date): Sphero offers a 100% paid medical plan (buy-up plan available); dental and vision insurance; short-term & long-term disability, life insurance, AD&D insurance, FSA, HSA + Employer contribution (with HDHP medical plan), 401(k) plan + Employer match, stock options, unlimited PTO, 4-day work weeks, two paid week-long company shutdowns per year, ability to work remotely full-time, paid parental leave, education reimbursement, fitness benefit, and a technology benefit.

We encourage and welcome applicants with any and all backgrounds, experiences, abilities, and competencies.

All hiring, promotion, discipline, and discharge decisions are based on qualifications, merit, and business needs.

We are an equal-opportunity employer.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers