Digital Content Coordinator Job at Union County in Monroe

Overview

The Digital Content Coordinator, under general supervision, leads the technical development and management of the County’s communication platforms including the public website, intranet, mass notification system and social media.

The individual best suited for this position will be an innovator, self-driven and committed to continually improving the platforms we use to communicate to Union County employees and the public, while ensuring those platforms are accessible, inclusive, and easy for all audiences to use.

The position works within the Public Communications team and collaborates with all County departments.

The Digital Content Coordinator plays a key role as being the final person to review assets and information for accuracy, quality, and accessibility before publishing on a variety of platforms.

Website Management

Maintains the public website, including managing the content in the content management system, ensuring all content meets WCAG 2.1 AA accessibility standards.

Manages processes for content contributors to publish content in an accessible format.

Leads website redesigns and improvements in partnership with the external vendor, prioritizing accessibility and compliance with the ADA/Section 508.

Collaborates with external vendor partner(s) to ensure the public website works optimally.

Responsible for the technical and content management of the County intranet, including evaluating potential solutions to improve its efficiency.

Manages processes for content contributors to publish content.

Uses analytics and accessibility testing tools (e.g., WAVE, Axe, screen readers) to recommend and implement changes that enhance usability, design, and compliance.

Develops, updates, and maintains website performance accessibility reports; shares findings with the team and management as needed.

Stays abreast of all common web programs, formatting tools including HTML, and web accessibility standards.

Creates webpages or microsites for special projects.

Uses a variety of computer software, such as web page editors, Photoshop or other graphics editors, Concrete5, SharePoint, Adobe Acrobat, Microsoft Office, Google Analytics, and project management tools.

Is competent in markup and scripting languages such as HTML.

Social Media and Mass Communications

Manages scheduling and publishing content to the County’s social media channels, including Facebook, LinkedIn, X, Instagram, and YouTube.

Develops, updates, and maintains social media performance reports; manages paid advertising campaigns; shares findings with the team and management as needed.

Creates templates, bulletins, and reports in the County’s email marketing platform; automates communication between the email system and the website; manages incoming data flow from external systems; performs periodic cleanup of subscriptions and opt-outs; and offers training to new users on creating, scheduling, and publishing accessible and brand-consistent email communications.

Manages the technical aspects of the County’s mass notification system used to communicate alerts to the public during emergency situations.

Evaluates competing communications hardware and software regularly to ensure we are using the most efficient and effective tools to serve the public and employees.

Brand and Relationship Management

Collaborates with the Graphic Designer to ensure all communication assets on all platforms are consistent with our brand.

Maintains positive and collaborative relationships with stakeholders throughout the County including elected officials, County management and employees, vendors, IT staff, and the general public.

Performs other related duties as assigned.

MINIMUM QUALIFICATIONS

Education and Experience:

Bachelor's Degree in computer science, business administration, communications or a related field, and three (3) years of experience in managing enterprise-level content management systems.

Experience with graphic design is an advantage; familiarity with analytics programs and website accessibility are pluses.

Licenses or Certifications:

Must have a valid Driver's License and be able to maintain a safe driving history as defined by the Union County Vehicle Use Policy.

Special Requirements:

Must have experience with common website content management systems.

PREFERRED QUALIFICATIONS

Education and Experience:

Bachelor's Degree in communications or related field and five (5) years of experience in website development and management.

Licenses or Certifications:

Google Analytics 4 (GA4) certification.

Must have a valid Driver's License and be able to maintain a safe driving history as defined by the Union County Vehicle Use Policy.

PHYSICAL DEMANDS

Must be physically able to perform sedentary work which requires exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

The work also requires mental and visual acuity, speaking, balancing, climbing, crawling, crouching, feeling; picking, pinching, typing, or otherwise working primarily with fingers rather than with the whole hand; grasping; picking, holding or otherwise working with the whole hand; hearing, kneeling, pulling, pushing, reaching, repetitive motion, standing, stooping, talking, and walking.

Tasks may involve extended periods of time at a keyboard or workstation.

WORK ENVIRONMENT

Work is performed in an environment where the employee must deal with crisis situations that require major decisions involving people, resources, and property.