DIGITAL CONTENT SPECIALIST (WEBMASTER)

Job description

Summary About the position: This position is Non-appropriated Fund (NAF) and will be assigned to the Marketing Facility, McGuire AFB, New Jersey.

Responsibilities Works under the direction of the Marketing Director to plan, develop, deploy, and maintain 87 FSS Website, digital content, mobile app, social media content; assists with creation of marketing collateral, surveys, graphics, photography/videography and campaigns.

Using highly developed organizational skill, serves as primary Web and digital content administrator ensuring content is current and accurate, site is functional and operational 24/7; Updates, adds, deletes, revises content based on information provided by the Marketing Office or approved input from leadership, Flight Chiefs, managers on daily basis.

Position requires writing, editing, and designing content for digital publishing.

Designs and develops multi-platform digital interactive multimedia consistent with non-digital media, site animation, GIFs, live streaming feeds, and special-effects elements.

Assists coworkers with projects/tasks, creating/distributing a variety of marketing materials across various platforms.

Works with Marketing Director to ensure digital content meets squadron and mission objectives, properly reflecting AF standards.

Works with AF agencies governing web content/security to ensure all regulations and DoD guidelines are met.

Uses a variety of web, social media, multimedia, and graphics platforms, applications, techniques, plugins, apps, and tools.

Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customers, and to maximize the squadron's branding, products and services; identifies relevant new strategies/technologies/industry trends; creates and boosts customers' engagements, brand exposure and applies them into operations and activities.

Assists Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market.

Assists in administering surveys, focus groups, collecting data, tabulating responses, and analyzing results.

Creates and administers interactive online forms, documents, tracks and reports user analytics, statistics, SEO, other metrics, and aggregate data for each platform.

Must be flexible and attend FSS events and programs (day/evening/weekend/holiday) to provide media coverage including live streaming.

Performs other related duties as assigned.

If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12771388 Requirements Conditions of Employment Qualifications Who May Apply: Open to everyone.

Applicants will be categorized by preference(s) and/or priority consideration eligibilities.

An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 10/31/2025 Business Based Action, Military Spouse Preference, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference In order to qualify, you must meet the experience requirements described below.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social).

You will receive credit for all qualifying experience, including volunteer experience.

Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.

Qualifying Experience: BS degree with major in Web design, marketing, communicating, and design is desirable.

Must have a thorough and complete understanding of Web and digital media technologies, enabling comprehensive, exacting website maintenance and operation, and knowledge of programming language.

Must possess superior reading, writing and comprehension skills.

Demonstrable working knowledge of fundamental marketing communication and ability to understand marketing strategies, concepts, and campaign objectives.

Skilled in developing media materials and knowledge of a wide range of visual communication, illustration, graphics, media, perspective, design, layout principles, balance and contrast, and concepts for the conception, planning and precise execution of a variety of projects in very fast-paced production environment.

Skilled in both PC and MAC.

Must be proficient in Adobe CC Suites, MS Office Suites, and other design/visual software and applications.

Must be able to adapt quickly to changing technologies.

Efficient with DSLR camera/video operation and production, tablets, smartphones, computers, printers, and other production equipment/tools.

Works and communicates effectively, accurately, and professionally with team members and internal/external customers.

Education Some federal jobs allow you to substitute your education for the required experience in order to qualify.

This position does not allow for education substitution.

FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements.

You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program.

It is your responsibility to provide such evidence when applying.

Additional Information Individual must fully meet qualification/eligibility/background requirements for this position.

U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal Affiliation or a signed memorandum indicating the installation's decision on the 3-year residency requirement.

Male applicants born after December 31, 1959 must be registered for Selective Service.

Direct deposit is required.

Satisfactorily complete an employment verification (E-Verify) check.

A probationary period may be required.

Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD).

Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest.

Multiple positions may be filled from this job opportunity announcement.

And additional selections may also be made from this job opportunity announcement.

Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible.

This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.

Required Skill Profession

Other General