Digital Experience Content Strategist

Job description

Overview

As a Digital Experience Content Strategist at Gallagher, you will play a crucial role in amplifying the digital presence of our RPS brands and driving user experience across our wholesale insurance and merger partner websites.

As a product owner of the RPS websites, your primary focus will be close collaboration with marketing teams and business stakeholders to offer strategic digital leadership that aligns with business growth objectives and the evolving priorities for RPS and their merger partners.

You will increase user engagement, and ultimately sales leads, through effective website design, content writing, demand generation strategies and SEO techniques.

As part of Corporate Digital Marketing, you will join a global team of professionals in content strategy, SEO/SEM, marketing, research and design as we support the continued global expansion and digital transformation of our brands.

What does a successful candidate look like?

: Understands the global wholesale commercial insurance marketplace and is interested in educating consumers (B2B and B2C) about industry trends, evolving coverage options and impacts on their business.

Data-driven strategic thinker who has hands-on experience using resources like Google analytics, SEO tools, competitive analysis and research to inform web decisions.

Talented digital writer with demonstrated experience interviewing subject matter experts and breaking down complex concepts into easily digestible, conversational-style copy for various target audiences.

Skilled communicator who effectively uses diplomacy to influence stakeholders across brand and partner marketing and sales to develop content strategies that achieve shared business goals.

Thrives in fast-paced environments where no two days are the same.

Values flexible working hours and the ability to maintain work-life balance.

Organized and adaptive, capable of keeping multiple projects moving forward at the same time.

Self-starter who is collaborative and curious, continuously seeking opportunities to learn new How you'll make an impact Advise sales leaders and marketers as well as design and web teams on developing engaging content that drives leads across brands and regions.

Responsible for digital strategy in partnership with sales leaders and marketers on go-to-market strategy for incorporating and transitioning partner content, products and solutions into RPS brand offerings.

Lead customer-centric and data-driven approaches, leveraging tools to test content and gain insights for user engagement and lead generation.

Stay informed about competitors and identify opportunities based on competitor analysis.

Manage multiple work streams and balance project priorities with global stakeholders.

Supervise day-to-day requests from stakeholders, recommending best practices to promote various forms of content.

Perform peer reviews of content drafts to ensure consistent styles and component use.

Guide team of near-off-shore resources as business demand grows, including project management.

Other duties as assigned.

About You Required: Bachelor's degree and 7 years related experience required.

Highly Preferred: Bachelor's degree with 7+ years of professional experience, including at least 5 years in the B2B wholesale insurance industry.

Experience with independent brokers, the E&S market and employee benefits.

Digital-first mindset with demonstrated experience using tools like GA4 to inform content strategy and improvement.

Exceptional presentation, written and verbal communication skills, with the ability to negotiate cross-functionally.

Experience developing B2B and B2C content for a global audience, including localized content.

Experience with page layout and design in component-based content management systems.

Familiarity with digital marketing tools and platforms such as GA4, Figma, SEMRush, Ceros, Trello, Workfront and Smartsheets.

Experience with agile methodology is a plus.

Experience working with M&A transitions is preferred.

Core business hours are mostly Central time; however, some flexibility is needed to meet with stakeholders in different time zones.

#LI-Remote #LI-JS1 #APIntegration Compensation and benefits We offer a competitive and comprehensive compensation package.

The base salary range represents the anticipated low end and high end of the range for this position.

The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, complexity or scope, specialized skill set, lines of business/practice area, supply/demand, and scheduled hours.

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve: Medical/dental/vision plans, which start from day one! Life and accident insurance 401(K) and Roth options Tax-advantaged accounts (HSA, FSA) Educational expense reimbursement Paid parental leave Other benefits include: Digital mental health services (Talkspace) Flexible work hours (availability varies by office and job function) Training programs Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing Charitable matching gift program And more...

Required Skill Profession

Business Operations Specialists