Digital Marketing Intern

Job description

Digital Marketing Intern

The Army Reserve Officers' Training Corps (ROTC) at The University of Texas at Austin is a collegiate program that develops future leaders for the U.S. Army.

We offer leadership training, academic coursework, and hands-on experience to prepare students for success as Army officers.

Our program emphasizes leadership, teamwork, physical fitness, and community engagement.
The UT Austin Army ROTC program is seeking a highly motivated and creative Digital Marketing, Social Media, and Event Planning Intern to help us enhance our online presence, engage with the campus community, and support our recruitment efforts.

This internship offers a unique opportunity to gain practical experience in a dynamic environment, contribute to a meaningful mission, and develop valuable skills in digital marketing, content creation, social media management, and event coordination.
Responsibilities
Develop and implement engaging social media content calendars across various platforms (e.g., Instagram, Facebook, LinkedIn) to promote the UT Army ROTC program, events, and opportunities.
Create compelling visual content (graphics, short videos, photos) and written copy tailored to each social media platform and target audience (prospective students, current cadets, campus community).
Monitor social media trends and identify opportunities for relevant and timely content creation.
Engage with followers, respond to comments and messages, and foster an active online community.
Assist in managing and updating the UT Army ROTC website, ensuring content is current, accurate, and engaging.
Support the development and execution of digital marketing campaigns (e.g., email newsletters, targeted ads) to reach specific demographics.
Track and analyze social media metrics and website traffic to assess the effectiveness of strategies and identify areas for improvement.
Research and recommend new digital marketing tools and strategies.
Event Planning & Support
Assist in the planning, coordination, and execution of various recruitment events, information sessions, and community outreach activities (e.g., campus involvement fairs, open houses, physical training demonstrations, leadership workshops).
Develop event promotional materials, including flyers, posters, and digital invitations.
Coordinate logistics for events, including venue reservations, equipment setup, and attendee registration.
Assist with on-site event management and provide support to ensure smooth execution.
Help in collecting feedback from event attendees to improve future events.
Collaborate with ROTC staff and cadets to identify event needs and opportunities.
Required Qualifications

Currently enrolled as an undergraduate student at The University of Texas at Austin, preferably in Marketing, Communications, Public Relations, Journalism, Graphic Design, or a related field.
Strong understanding of major social media platforms and their respective best practices.
Proficiency in creating engaging visual content using tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or similar.
Excellent written and verbal communication skills, with a keen eye for detail and grammar.
Ability to work independently and as part of a team, managing multiple tasks and meeting deadlines.
Creative, proactive, and eager to learn new skills.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications

Knowledge of the military or ROTC is a plus, but not required.
Salary Range

This is an internship with no pay and no benefits.
Working Conditions

Exposure to standard office conditions.

Repetitive use of a keyboard at a workstation.
Work Shift

Temporary appointment beginning as soon as possible.

Appointed semester by semester.

10 hours per week.

Schedule to be arranged with supervisor on semester basis and will work around class schedule.
Required Materials

Resume/CV
3 work references with their contact information; at least one reference should be from a supervisor
Letter of interest
Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications.

Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files.

Before submitting your online job application, ensure that ALL Required Materials have been uploaded.

Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs.

If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply.

This information will be pulled in to your application.

The application is one page and you will be prompted to upload your resume.

In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility: Please make sure you meet all the required qualifications and you can perform all of the essential functions with or without a reasonable accommodation.
Retirement Plan Eligibility: This position is not eligible for a retirement plan.
Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position.
Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action.

The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.
Pay Transparency: The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Employment Eligibility Verification: If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.

You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.

Documents need to be presented no later than the third day of employment.

Failure to do so will result in loss of employment at the university.
E-Verify: The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015.

The university's company ID number for purposes of E-Verify is 854197.

For more information about E-Verify, please see the following:
E-Verify Poster (English and Spanish) [PDF]
Right to Work Poster (English) [PDF]
Right to Work Poster (Spanish) [PDF]
Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act).

If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting.

Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report.

You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

Required Skill Profession

Business Operations Specialists