Digital Marketing Manager

Job description

Digital Marketing Manager

Renewal by Andersen - NY, NY


Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners.

Our process begins with a free in-home consultation.

We then custom-make beautiful, energy-efficient composite windows and professionally install them for optimal performance.




Job Summary:

We are seeking a dynamic digital marketing leader to accelerate brand growth across digital channels through strategic storytelling and data-driven decision making.

This role, based out of the Company’s NYC headquarters, is responsible for building a high-performance marketing ecosystem that blends creativity with analytics, translating customer insights into refined campaigns and compelling product positioning.

The ideal candidate will ensure all digital touchpoints deliver consistent, measurable outcomes at scale while driving innovation and achieving impactful results in a fast-paced environment.


Duties and Responsibilities:

Job duties will include:

- Campaign Strategy & Execution: Design, implement, and optimize multi-channel campaigns across search, social, OTT, email, and display platforms.

- Data-Driven Decision-Making: Monitor digital KPIs, derive insights, and adjust strategies in real time for better ROI

- Vendor Management: Manage digital vendors relationships and align with media experts to own and drive marketing results.



Budget Ownership: Allocate and track digital budgets to maximize channel performance and resource efficiency.

- Collaboration: With the marketing team to brainstorm new and innovative growth strategies and marketing techniques

- Tech Stack Management: Oversee marketing automation tools, CRM platforms, and analytics dashboards.

- Trend Analysis & Innovation: Stay ahead of digital marketing trends to introduce fresh, competitive strategies.
Qualifications:

- Education: Bachelor’s degree in marketing, Communications, or a related field.

- Experience: 6+ years in digital marketing, with at least 2 years in a managerial or leadership role.

- Tool Mastery: Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, CRM platforms, and email automation software.

- Analytical Skills: Ability to extract insights from dashboards and use them to shape campaign strategy.

- Content Fluency: Strong understanding of what resonates across different digital platforms.

- Leadership: Proven ability to manage external agencies , resolve conflicts, and drive shared accountability.

- Certifications: Google Ads, Salesforce, Meta Blueprint, or similar credentials are advantageous.


Compensation and Benefits:

- $120,000-$140,000, based on experience.

- Full insurance package, including medical, dental, vision, and life insurance.

- 401(K) with company match percentage.

- Student loan repayment program and student tuition reimbursement program.

- Employee perks discount program.

- PTO, paid holidays, and floating holidays!


Schedule and Location:

- In-office, Monday-Friday 9:00am-6:00pm

- 40 West 57th Street Suite 2010, New York, NY 10019


Work Environment & Physical Requirements

- Work is performed primarily at a desk within a corporate office setting.

- Prolonged periods of sitting, typing, and working at a computer are required.

- Frequent use of standard office equipment such as computers, phones, and printers.

- Occasional standing, walking, and light lifting (up to 15 lbs.) may be necessary.

- Position requires the ability to communicate effectively in person, virtually, and in writing.


DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification.

It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.


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