Digital Marketing Manager

Job description

The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide and we are looking for a Digital Marketing Manager to join our team!

Are you ready to make a measurable impact and own high-visibility digital channels?

SMB Team is searching for a digital marketing leader who thrives at blending strategy with execution.

As our Digital Marketing Manager, you’ll take charge of our email and SMS programs, elevate our website and SEO strategy, and be a content creator.

From crafting campaigns that spark engagement to optimizing our site for growth, you’ll play a central role in how we connect with prospects, nurture clients, and drive revenue.

This is a hands-on role for someone who loves creating, testing, and refining digital experiences that deliver real business results.

WHAT'S IN IT FOR YOU?

📈 An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S.

🦷 BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.

☀️ FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.

💡 EDUCATION – Team member education and learning budget on courses, events and books.

🌴 FUN – Company activities, outings, and retreats.

💲 INVESTMENTS – 401(k) with a 3% Match.

💻 WORK STYLE – WFH or come to the office.

The choice is yours!

The salary for this role is $90,000 - $100,000 based on experience.

Key Responsibilities

• Email & SMS Marketing – Lead strategy and execution for Marketing and Sales campaigns, including segmentation, personalization, copywriting, design, and A/B testing.
  
  Ensure every send reflects our brand voice and drives measurable results.
  
• HubSpot Operations for Marketing Campaigns – Manage HubSpot across campaigns: list segmentation, setup, workflows, and reporting.
  
  Ensure clean data, accurate targeting, and an effective opt-out process that minimizes lost reach.
  
• Website & SEO – Own website strategy and performance.
  
  Oversee SEO, local/GEO optimization, UX, and content updates in partnership with Client Services.
  
  Maintain a content calendar, optimize pages for traffic and conversions, and ensure our site reflects our brand.
  
• Content Development – Write, edit, and publish mission-aligned content (blogs, case studies, articles).
  
  Review and optimize internal contributions for quality and SEO.
  
  Identify new opportunities based on search trends and audience insights.
  
• Analytics & Optimization – Track and report on email, SMS, website, and SEO performance.
  
  Use insights to refine campaigns, improve engagement, and support business growth.
  

Requirements

• 5+ years of experience in digital marketing, with proven expertise across email, SMS, website, and SEO.
  
• Email & SMS marketing mastery — track record of leading strategy and execution for lifecycle campaigns, nurture flows, promotional sends, and sales-driven outreach.
  
  Skilled in A/B testing, personalization, deliverability, and compliance best practices (CAN-SPAM, TCPA).
  
• Advanced HubSpot expertise — able to build and optimize campaigns, manage workflows, ensure data integrity, and serve as the in-house HubSpot authority.
  
• Website management experience — skilled in overseeing website strategy, content updates, UX improvements, and managing a content calendar.
  
  Comfortable partnering with designers and developers to ensure site performance (no coding required).
  
  
  
• Deep SEO knowledge — experienced in technical SEO, keyword research, on-page optimization, and content strategy.
  
  Strong understanding of AI-driven search optimization and how to maintain visibility in a changing search landscape.
  
• Content creation and editing skills — able to write clear, engaging, brand-aligned blogs, articles, case studies etc.
  
• Strong analytics background — comfortable interpreting data, using it to optimize campaigns, and presenting insights to leadership.
  
  Experience with tools such as HubSpot analytics, Google Analytics, and SEO reporting platforms.
  
• Strategic thinker + detailed, hands-on executor — able to own strategy and also roll up sleeves to implement, test, and refine multiple campaigns.
  
• Up-to-date on trends in email/SMS marketing, SEO best practices, website optimization, and digital engagement.
• Team player, who enjoys being a part of a collaborative, growth-oriented team.
• Must be OK with working East Coast hours.
  
  

Benefits

SMB Team is a rapidly-growing marketing agency and coaching business for lawyers.

After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry.

Bottom Line: We change lives.

Want proof?

.

There are three parts to our business:

Educational Brand: We currently run the most prominent talk show in the legal industry.

Every week, we get hundreds of lawyers on our webinars by interviewing top thought leaders (as seen on our YouTube).

The goal is to become THE source of education for lawyers.

Marketing Services: We offer a full suite of marketing services to our clients, including PPC, SEO, Website Design, Video, and Social Media management.

Our goal is to scale our services business to over $15M in revenue in 2023.

Coaching Services: We have a rapidly-growing, Philadelphia-based coaching program for lawyers.

In our first year, we built our coaching business into a multi-seven-figure business.

Our program has been identified as the most comprehensive coaching program for attorneys, and we plan to double the size of our clients in the next year.

The SMB Team is an Equal Opportunity Employer.

The policy of The SMB Team is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The SMB Team is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers