Digital & Social Media Marketing Specialist

Job description

Great people make great properties.

As an owner, operator and developer of thriving retail centers in the nation’s top markets, Macerich offers opportunities to work, grow and develop your unique talents.

Apply now to help us shape the future of retail real estate while building a meaningful, rewarding and balanced career.

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
About the Role:

As the Digital & Social Media Marketing Specialist, you will play a key role on the Property Management team, specifically supporting the Field Marketing function.

In this position, you will oversee and enhance our centers' digital and social media presence by developing and executing comprehensive social media and email strategies, establishing influencer partnerships, and managing consistent digital content quality and content accuracy across various platforms.

This role involves close collaboration with Corporate Marketing to align digital and social initiatives with the centers' five-year plans and foundational programming as well as prioritizing depth and content by center groupings.

The successful candidate must be able to perform the essential functions of the position satisfactorily.

If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

What You Will Do:

Social Media Management and Execution: Create and execute upon tailored social media editorial plans for each center, ensuring alignment with the overall portfolio strategy and addressing the unique needs of each location.

Email Marketing Management and Execution: Oversee the centers' email programs by crafting compelling copy, selecting appropriate imagery, and customizing content to reflect each center's 5-year plans and strategic goals.

Website Management: Regularly audit property websites to ensure priority programming and tenants are highlighted, ensuring content is current and engaging.

Influencer Program Management: Design and implement influencer engagement plans for each center, collaborating with internal and external partners as appropriate to execute initiatives that support both foundational programming and long-term objectives.

Content Creation and Execution: Develop engaging social media posts—including text, images, and videos—and manage their publication across appropriate platforms to maintain a consistent and dynamic online presence.

Collaborative Planning: Work closely with the Property Marketing Managers and corporate marketing team to formulate annual social media and digital strategies, including contributing to content creation that resonates across the entire portfolio.

Maintain a regularly updated library of resources, analytic reports and training materials for company-wide access.

Produce reporting to showcase metrics.

The Employer retains the right to change or assign other duties to this position .

What You Bring:

Bachelor's degree in Marketing, Communications, or a related field.

4-7 years of proven experience in digital marketing, particularly in social media and email management, execution and content creation.

Experience with website content management systems and email marketing tools.

Strong understanding of social media platforms, influencer marketing, and email marketing strategies.

Exceptional writing, editing, and communication skills.

Ability to analyze digital metrics and adjust strategies to optimize engagement and ROI.

Strong critical thinking skills

Effectively prioritizes and manages multiple projects simultaneously, maintaining focus on meeting deadlines and achieving high-impact outcomes.

Ability to work in a very fast-paced environment

Excellent Excel and PowerPoint skills

Proficient with social media, email and website management tools, Meta marketing tools

Experience with Sprinklr, Dotdigital, Monday.com, Meta business suite, Photoshop, video editing is a plus

Macerich’s Total Rewards:

Best-in-class benefits with affordable employee contribution levels

Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually

401(k) match with immediate vesting

Ability to purchase company stock at a 15% discount

24 paid volunteer hours and employer charitable match

Employee Assistance Program

Career-development resources

Comprehensive wellness program including Calm Health and ClassPass memberships

And more…

At Macerich, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success.

To that end, we do believe in a healthy work/life balance and are proud to offer Remote Fridays for our Corporate offices and Forever Fridays for our Retail Properties.

The compensation for this position is determined based on several factors, including the candidate's experience, qualifications, and the specific requirements of the role.

Final salary offers will be discussed during the interview process and will reflect the candidate's skills and the company's compensation structure.

Who We Are:
Macerich is one of the country's leading owners, operators, and developers of major retail real estate (NYSE:MAC).

Our high-quality retail properties in many of the most affluent and densely populated U.S. markets set Macerich apart.

By bringing communities together, we create long-term value for our shareholders, partners and customers.

As we work together to achieve our mission, our shared values drive our progress: Excellence, Relationships, Optimism, Integrity, Empowerment and Fun.

Macerich is an Equal Opportunity Employer committed to employing a diverse workforce.

Qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status or disability.
Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.PDN-9fd15514-a082-4f5a-9a2a-16603ce1fcea

Required Skill Profession

Business Operations Specialists