Directive is hiring: SEO Strategist (Remote US) in Dallas

Overview

SEO Strategist (Remote US) - Future Opening

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation to drive pipeline, SQLs, and scale brands in SaaS and B2B.

We move fast, think boldly, and hire people who challenge the status quo to spark demand for bold brands.

If you live for performance and solving hard problems, you’ll fit right in.

At Directive, we’re shaping the future of marketing by crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences.

We’re growing and seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and want to impact B2B tech and SaaS marketing.

If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you.

About The Role

The Content Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders.

The Strategist will typically work with Enterprise clients and should have a deep understanding of the service line and how it impacts other business areas to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve NSMs. Use project phase as a foundation for the initial client strategy and optimize strategies over the client lifecycle based on goals, campaigns, and performance, adhering to Directive best practices.
• Collaborate with the Associate Director (AsD) to address roadblocks and achieve goals.
• Craft creative briefs and content campaigns using competitor and audience insights.
• Apply best practices in LTV:CAC modeling, Customer Generation, SERP share, and content production.

Goal Setting

• Set client goals using available data (Google Analytics, CRM, SEMRush, Ahrefs).
  
  All goals must be approved by the Associate Director (AsD) before presenting to the client.

Project Management

• Ensure strategy execution and clear task ownership using Asana.
  
  Delegate tasks to team members and clients and monitor timely completion.
  
  Partner with Project Managers where present to ensure tasks and timelines are met.
  
  Collaborate with content writers and designers to deliver high-quality content campaigns on time.

Internal and External Communication

• Act as the main interface between clients and the team.
  
  Build relationships with clients beyond deliverables and proactively communicate with clients and internal leadership on progress and opportunities.

Reporting

• Provide regular progress updates to clients on a cadence: bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews.
  
  Include NSM progress and ongoing deliverables in updates.

What You'll Bring

• Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical skills to analyze website traffic and SEO metrics using Google Analytics
• Strong communication skills with client-facing experience
• Familiarity with tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog
• Proven organizational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO, and content
• Agency experience required
• B2B tech and/or SaaS experience preferred

Goals

• NSM attainment: 100%
• MRR retention: 96%
• CSAT > 4.2
• Upsells/Cross-sells/Referrals

Strategies to grow client accounts include expanding to additional services (SEO, Paid Media) or increasing budgets, and asking for referrals at key moments.

What We Offer

• Living wage and comprehensive benefits: medical, dental, vision, disability, and life insurance for you and your family; employer-paid plan for you and partial employer contribution for dependents
• Mental health support through Spring Health and Headspace; Gympass
• Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, Year-end recharge, Paid Parental Leave
• Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure; Anniversary Trip

Work Environment Requirements

• Remote-first company; US-wide remote work with optional offices in Irvine, CA.
  
  Global opportunities available in some locations (Canada, UK, Australia) with work authorization and residency requirements.
• Role may operate 100% virtually from home.
  
  Collaboration through Zoom and Slack.
  
  Requires a laptop, internet access, and a professional background.
  
  Must remain stationary for extended periods and be able to interpret written and verbal communication.
  
  Reasonable accommodations available on request.

If you require accommodations in completing this application or participating in the selection process, please contact careers@directiveconsulting.com.

Additional Information

• Directive values People First.
  
  We are committed to diversity and inclusion.
  
  All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Metadata

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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