Director, Digital Programming & Strategy

Job description

**_Welcome to Warner Bros.

Discovery… the stuff dreams are made of._**

**Who We Are…**

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

**Your New Role…**

The Director, Digital Programming & Strategy leads content programming and publishing strategy across official social media and YouTube channels for the Animation franchise portfolio.

This role drives the development and execution of holistic multi-platform channel strategies that reflect brand priorities, audience behaviors, and content performance insights.

The Director also oversees franchise-aligned content calendars, supports the development of platform-native video formats, and manages vendor and platform relationships to ensure excellence in execution and drive innovation.

**Your Role Accountabilities…**

+ Develop and evolve channel strategies across Animation's social and YouTube platforms in partnership with VP, ensuring alignment with brand priorities, campaign beats, and audience engagement goals.
+ Oversee cross-platform editorial calendars, publishing plans, and content mix recommendations across channels including Looney Tunes, Scooby-Doo, Tom & Jerry, and related IP.
+ Define bespoke digital short-form content needs for Animation’s social and YouTube channels and help guide ideation in partnership with internal Digital Content leads and external agency teams.

Provide creative direction and input to ensure content aligns with platform best practices, audience interests, and franchise business goals.
+ Use performance insights to guide strategic decision-making and continuously optimize channel programming and content strategy.
+ Manage key relationships with creative agencies, vendors, and platform reps to unlock new formats, creative opportunities, and content partnerships.
+ Guide and support junior team members, freelancers, and vendor teams responsible for channel-level execution and publishing.
+ Stay current on trends in animation fandoms, platform formats, audience behavior, and social media innovation to identify growth opportunities.
+ Performs other duties as assigned.

**Qualifications & Experience…**

Work Experience

+ Minimum 10 years of experience in digital programming, social strategy, or digital content marketing required.
+ Experience with animated IP and/or family and kids media strongly preferred.

Education, Professional Training, Technical Training or Certification

+ Bachelor’s degree in a related field or equivalent experience required.

Knowledge and Skills

+ Deep understanding of social media platforms, publishing tools, and platform-specific storytelling strategies required.
+ Strong editorial instincts and a track record of driving engagement through digital-first content required.
+ Experience with YouTube channel strategy, content formats, metadata optimization, and programming frameworks required.
+ Strong analytical skills and ability to translate data into actionable programming decisions; self-serve proficiency with popular industry performance reporting and data visualization tools (e.g., Sprinklr, YouTube Analytics, Tableau) required.
+ Experience managing teams, agencies, and external vendor partners required.
+ Fluency in cross-functional collaboration and stakeholder communication required.
+ Familiarity with family and animation audiences and IP, including Looney Tunes and related brands strongly preferred.
+ Hands-on knowledge of 3rd party platform content testing and posting optimization tools and platform APIs strongly preferred.
+ Knowledge of trends in kids content, fan engagement, and short-form video innovation strongly preferred.

**Preferred…**

+ Must be able to travel up to 10% of the time.
+ Must be able to collaborate across global time zones as needed.
+ May be required to support early morning or evening publishing tied to global campaigns.

**How We Get Things Done…**

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done.

You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day.

We hope they resonate with you and look forward to discussing them during your interview.

**Championing Inclusion at WBD**

Warner Bros.

Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.

Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required.

Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance.

Base pay is just one component of Warner Bros.

Discovery’s total compensation package for employees.

Pay Range: $112,000.00 - $208,000.00 salary per year.

Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.

In addition, Warner Bros.

Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Required Skill Profession

Other General