Director, Global Event Programming

Job description

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today.

That’s why we’re always looking to empower talented individuals to perform at their best every single day.

We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other.

Our success is driven by curiosity, courage and customer obsession.

The confidence and drive to be bold at work.

Join us and build an extraordinary future.

**About This Role:**

The Director, Global Event Programming, will work closely with the vice president, global events, event leadership team, sales, research, and product organization to strengthen the events program customer fit and go-to-market alignment.

They will lead the global events program management team by setting a positive example to drive creativity and innovation, achieve excellent customer satisfaction, nurture strong ecosystem collaboration, and continuously measure and analyze benchmarks to execute exceptional content and programs.

The Director, Global Event Programming, will have a positive impact on the overall events business that is realized through achieving financial results, key metrics, and upleveling team skill set by consistent coaching and individual development.

**Job Description:**

Specifically, the Director, Global Event Programming, will:

+ Positively lead the program management team by setting clear team objectives and consistent coaching throughout the year.
+ Drive creativity and innovation that keep Forrester events fresh, inspiring, one-of-a-kind, and must-attend.
+ Continuously develop the program management team to upskill and develop core team skill set to solidify portfolio subject matter experts.
+ Help achieve financial goals by creating programs and products best aligned with target customers.
+ Build strong partnerships within events and Forrester ecosystem and be seen as a positive contributor to the business and organization.
+ Create client-focused programs that will deliver the highest results by conducting qualitative and quantitative research.
+ Identify and secure guest speakers: keynote speakers, panelists, case studies, etc.
+ Identify and evaluate competitive events, including attending competitive events.
+ Act as an internal and external ambassador for events’ overall value and impact to Forrester and overall industry.
+ Innovate conference experiences, content, and formats by analyzing KPIs to make informed recommendations for improvements.
+ Create global templates and standard timelines to ensure consistent execution throughout the entire portfolio of events.
+ Partner with the PR & Comms teams to assist with the development of partnerships with associations, user groups, and media sources.
+ Collaborate with events sponsorship sales team to identify prospective exhibitors, articulate the value proposition, accelerate sales growth and retention, and review product packaging.
+ Collaborate with events operations teams to ensure we deliver a great attendee and sponsor experience in an efficient and cost-effective way.
+ Partner with research and sales to educate and showcase the value of events to drive retention and growth.
+ Partner with research to create, develop, and execute must-attend event agenda and content to the targeted personas.
+ Partner with marketing to build event marketing programs to drive event awareness across prospects, clients, and vendor partners.

**Job Requirements:**

+ 7+ years’ experience in event management, product management, and team leadership with a focus on event programming, content, and/or agendas.
+ Strong strategic skills and thought leadership with a proven track record of building innovative event programs.
+ An “outside-in” perspective — the ability to connect with clients, anticipating and instinctively knowing what our clients will find valuable.

The credibility to provide clients with direct value.
+ Proven commercial success and demonstrated ability to be hands-on, metric-driven, and results-oriented.
+ Exceptionally compelling written and verbal communication skills.

The ability to communicate equally well in one-on-one and group settings, both internally and externally.
+ A forthright yet tactful style — receptive, helpful, expert, and persuasive with a very analytical and empirical approach.
+ The ability to operate effectively in a complex, highly analytical, and metrics-driven environment.
+ Strong collaboration, partnering, and influencing skills — getting the most and best out of collaborative relationships, keeping people informed, and influencing and partnering to ensure success.
+ The embodiment of Forrester’s values of client, collaboration, courage, integrity, and quality.
+ Experience working in research and/or consulting industries a plus.

We’re a network of knowledge and experience leading to richer, fuller careers.

Here, we’re always learning.

Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it.

It’s a place where everyone is given the tools, support, and runway they need to go far.

We’ll be right there beside you, every step of the way.

Let’s be bold, together.

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FLSA Status:

Exempt

Here at Forrester, we welcome people from all backgrounds and perspectives.

Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process.

If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .

Forrester Research, Inc.

is an Equal Employment Opportunity Employer.

As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.

Benefits at a Glance (https://forresterbenefits.com/wp-content/uploads/2025/01/Forrester-2025-BAAG-Non-Cambridge-FINAL.pdf)

Benefits at a Glance - Cambridge

Required Skill Profession

Other General