Director, Media Analytics

Job description

**Company description**

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines.

Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.

As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business.

Every investment we make has an ROI mindset—not just for our clients, but for our agency at large.

We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

**Overview**

We don’t all look the same, and we don’t expect you to, either.

But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

We look for prior experience in media analytics, especially digital media.

We hope you’re a numbers whiz and know how to bring data to life through a compelling story.

You should already be used to representing your team to external clients, since Directors are often the face of our brand.

**Responsibilities**

Working closely with both the Business Planning and Investment teams, the Director of Analytics will contribute to the design of the data strategy to align our clients’ marketing to real-world business goals.

Our Directors work very closely with their team of analysts to help them stay on track with day-to-day client deliverables.

They also contribute crucial intellectual capital by designing measurement plans based on their client’s business needs, using data to tell great stories.

Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team.

This role reports directly into the SVP of Analytics.

**Qualifications**

+ B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
+ 8+ years of experience working in an Analytics capacity
+ Agency experience highly preferred
+ Strong understanding of traditional and digital advertising, strategy and measurement
+ Extensive experience with online advertising channels including Search, Display, Email, Contextual, and Social; proficient in ad servers (e.g., CM360) and analytics tools (e.g., Google Analytics, Adobe Analytics)
+ Experience with other digital media and analytics tools such as, Measurement Vendors, BI Software
+ Experience with using and analyzing data from CDPs, DMPs, MMPs, and Search, Social, and DSP Platforms.
+ Experience with and understanding of cloud computing environments, including at least one of the following: AWS, Azure, or GCP
+ Experience with ad verification tools such as DV, IAS & Moat
+ Experience working with Python, R programming languages
+ Experience managing and querying relational databases in SQL
+ Experience designing databases, schemas, and ETL
+ Ability to structure and manipulate large data sets to answer business questions.
+ Digital advertising thought leader with the ability and comfort to communicate complex ideas to both external and internal clients and presenting to senior level clients
+ Ability to develop frameworks, learning agendas and steer complex analytics projects
+ Experience with third party research partners such as DISQO, Dynata, GfK, Nielsen, and Comscore.
+ Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
+ World-class customer service skills.

Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
+ Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
+ Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights
+ Experience with the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement

**Additional information**

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.

It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $130,000 - $185,000 annually.

This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 12/22/25.

Veterans Encouraged to Apply

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Required Skill Profession

Other General