EvolveMKD is hiring: Director, Public Relations in New York

Overview

EvolveMKD is seeking a dynamic, strategic, and results-driven Director to join our Public Relations team.

This person should have proven experience working across consumer lifestyle, wellness and/or consumer healthcare brands with a track record of executing strong media launches and maintenance efforts, as well as strategic public relations initiatives such as events or strategic partnerships.

This person will have demonstrated acumen for building client relationships and strong consumer lifestyle media relationships.

Company Overview

EvolveMKD is an award-winning public relations and digital marketing agency.

Our diverse team of experts includes Public Relations & Communications Experts, Digital Mavens, and Research and Analytics Gurus.

We build and deliver integrated marketing campaigns, transcending our heritage in PR.

We breed a collaborative culture, drawing on influence and learnings from all marketing disciplines to build something new.

Our clients, awards, and business success all speak for themselves.

We thrive from our restless discontent, constantly looking to elevate our work and our skill set.

We’re building out a team of high performers with an uncommon level of modesty.

Because no one is above the work.

From every level, anyone can and does jump in.

You’ll never hear us say “That’s not my job.” You’ll find it rewarding to work on our clientele coupled with our no-ego approach.

We live and die off our credo, Be Kind, Don’t Suck.

We’re proud to be certified as a Great Place to Work for the eighth year in a row.

Additional Agency honors include: 2025 PRSA Anvils Best Small Agency, 2025 Bulldog Best Midsize Agency, 2025 Digiday Worklife Employer of the Year, and Best Wellness Program.

EvolveMKD is based in Manhattan, and we operate on a hybrid schedule (in-office 3 days a week on Tuesday, Wednesday and Thursday).

Relocation assistance is not provided.

Job Overview

The Director, Public Relations will play a pivotal role in leading client accounts and executing strategic initiatives.

The ideal candidate will have a strong background in client management, event execution, and media relations.

This person should be proactive, brave in trying new tasks and learning new technology, and a self-starter with strong research, project management, and organization skills.

We expect team members at this level to demonstrate a strong problem-solving skillset in a fast-paced, start-up environment.

Passion and enthusiasm for the work, as well as team collaboration and respect, are required.

Key Responsibilities

• Client and Account Management
• Serve as a key contact for clients, building and maintaining strong relationships, ensuring clients feel prioritized and valued
• Lead the execution of strategic PR plans, aligning with client goals and industry trends; anticipate challenges and deliver strategic solutions
• Manage day-to-day account operations, including project timelines, budgets, and deliverables across direct reports, peers, clients, vendors and freelancers
• Ensure all client initiatives are completed in a timely manner and deliver business results
• Lead client calls with on-the-spot recommendations and proactive thinking beyond the agenda
• Organize and run in-person client meetings with poise, presence, and strategic thinking
• Develop forward-facing six- or twelve-month plans and execute overarching brand initiatives and promotional campaigns with emphasis on proposal development, execution timeline, and budget management; coordinate with vendors as necessary
• Develop KPI measurement strategy and deliver on it
• Assist in the development of new business proposals
• Media Relations
• Execute media strategies aligned with client objectives and target audiences
• Develop and maintain relationships with long-lead and short-lead media (broadcast a plus) to secure features across broadcast, print, and digital
• Monitor media trends and competitor activity to inform client strategies
• Events
• Oversee planning and execution of PR and influencer events such as treatment days, press trips, product launches, desksides, and mailers
• Team Management
• Manage up to EVP, PR and CEO; communicate issues/successes with ownership and urgency; identify areas for team improvement
• Mentor mid-level and junior staff, fostering growth, collaboration, and accountability
• Conduct bi-annual reviews and weekly 1:1s with direct reports, providing feedback and development opportunities

Annual Base Salary Range: $125,000-$150,000 (Compensation based on skills, qualifications, and experience of the applicant and position requirements.)

Qualifications

• Bachelor’s degree in communications, Journalism, Public Relations, English, Marketing a plus but not required
• 8+ years of relevant agency PR experience; consumer lifestyle experience preferred
• 3+ years of management experience
• Proven ability to manage client accounts, crisis, budgets, and junior staff
• Ability to synthesize information and set high-level and detailed strategy
• Strong time management; work quickly under pressure with attention to detail
• Big-picture thinker with end-to-end execution capability
• Excellent written and verbal communication, including writing, copy-editing, and presentation skills
• Proven track record of delivering results
• Highly organized, responsive, and punctual
• Problem solving mindset and drive to improve efficiency and delivery
• Hands-on mentality; thrives in a fast-paced environment
• Proactive and consistent follow-up
• Working knowledge of Microsoft Office, Zoom, and Slack

Benefits Include

• Competitive salary based on experience
• Performance-based bonus
• Generous healthcare, dental, and vision plans
• 401K with company match and profit-sharing opportunities
• Flexible PTO, summer Fridays, and generous holiday schedule
• Cell phone reimbursement
• Annual wellness reimbursement
• Family planning & life event reimbursement
• Paid parental leave
• Learning and development opportunities
• Quarterly Days of Service

Seniority level

• Director

Employment type

• Full-time

Job function

• Public Relations and Marketing
• Industries: Public Relations and Communications Services