EVP, Media Job at Publicis Groupe ANZ in Miami

Hi there! We’re Razorfish.

We’ve been leading the marketing industry with our digital expertise since the start of the internet.

But in 2020, we did a full reboot.

What’s different?

It all starts with people.

Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology.

But no matter how different we are, we all have one thing in common.

We believe our differences are our strength.

So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas.

Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives.

Join us at razorfish.com.

Overview

As the EVP, Media Lead, you’ll play a pivotal role in providing strategic leadership for a specific brand/account.

You’ll be responsible for nurturing strong client relationships, driving organic growth, and ensuring the quality of work produced by cross-functional teams.

This position requires a deep understanding of the total marketing process, exceptional leadership skills, and the ability to foster a culture of innovation and excellence within the team and clients.

You’ll manage, lead, and develop the media team across Activation, Planning, Analytics, and Operations.

The EVP is also fiscally accountable for ensuring proper budget management and identifying organic growth for the agency.

The EVP is a strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions.

This role offers a unique opportunity to lead with credibility and confidence, drive innovation, and shape the future of media thought leadership in a dynamic and fast-paced environment.

Responsibilities

Strategic Leadership:

• Lead the planning process and integration across for each assigned brand/account
• Establish strong working relationships with senior client contacts and balance their expectations with agency goals
• Provide comprehensive media thought leadership, challenging the team to deliver innovative solutions tailored to the client's needs
• Direct and nurture the development, presentation, and maintenance of communication plans to build a competitive advantage including: insight development, innovation road maps, critical initiatives, big but relevant ideas, updates, and point-of-views (POVs)

Performance Marketing Leadership:

• Lead and mentor a high-performing team of acquisition marketers, channel specialists, and media partners to deliver against aggressive growth important metrics.
• Drive a culture of experimentation, testing, and iteration—overseeing roadmap of A/B tests across creative, copy, landing pages, and audience targeting.

Team Management and Development:

• Lead and mentor cross-functional teams, fostering a culture of trust, inclusion, and respect
• Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent recruitment and development efforts
• Co-manage and mentor teams with varying levels of experience, ensuring high-quality results and professional growth

Organic Growth and Client Service:

• Engage directly with clients, articulating strategies with data and clear metrics
• Build and nurture client relationships to elevate the partnership
• Assist in setting organic growth goals and drive adherence to growth roadmaps and business plans
• Actively engage in new business opportunities, volunteering for pitch teams and identifying upsell and cross-sell opportunities to clients
• Model outstanding client service, convey passion for clients' businesses, and serve as a point of escalation for client concerns

Qualifications

• 15-20+ years of digital media experience with progressive levels of responsibility and business acumen in marketing and communications, team management, and P&L management
• 4+ years of Financial Services experience
• Excellent client service experience with proven ability to provide strategic media plans, innovate, and drive modern marketing solutions
• Previous experience leading a large ($400M+) account and team
• Excellent client management experience working with senior level leaders internally and externally
• Online and offline media experience, including TV, display, search, social, and mobile.
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
• Experience with clients who have undertaken “in-housing” of activation functions
• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent communication, presentation, organizational, interpersonal and analytical skills – effectively presents formal POVs internally and externally.
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership skills with ability to lead team to deliver high-quality results

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Razorfish is an Equal Opportunity Employer.

Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Compensation Range: $300,000 - $350,000 annually.