Executive Director, Optimization & Measurement, Targeting & Recommendation Product Suite

Define, and be accountable for executing, a strategic roadmap for the Optimization & Measurement and Targeting & Recommendation Product Suites, establishing and ensuring adherence to business product and technology policies and standards while collaborating with senior leadership and key stakeholders.

Set the strategic direction for the suite of Optimization & Measurement and Targeting & Recommendation products, aligning with organizational priorities to maximize business impact and deliver innovative, scalable solutions across the enterprise..

Partner with the Field Analytics team to streamline national/regional-level analytics (e.g., targeting and call planning optimization, next best action, sizing, field effectiveness analysis and performance reporting), and prioritize high-impact use cases for product suites.

Develop measurement and optimization product strategies and roadmap (e.g., campaign effectiveness, omnichannel engagement analytics, and marketing ROI optimization).

Partner with the Data Science team and deploy machine learning models and AI solutions to supercharge analytics products.

Partner with the Informatics (IX) team to define the roadmap and prioritize the development of analytics products.

Partner with the Digital Experience, Field Analytics, Field, and other functional teams to define and deploy business analytics products that optimize omnichannel customer engagement.

Define and oversee the full lifecycle strategy for the Optimization & Measurement and Targeting & Recommendation Suites from identifying and integrating new products to sunsetting legacy offerings, optimizing for suite performance and evolving marketing and business priorities.

Accountable for resource allocation and investments both in the near-term and long-term across the Optimization & Measurement and Targeting & Recommendation suites of business products; work with other Suite Leads to make resourcing tradeoff decisions across all Analytics product suites.

Serve as the executive champion for the Optimization & Measurement and Targeting & Recommendation Suites, articulating its strategic value to senior stakeholders, influencing enterprise decision-making, achieving enterprise objectives, communicating value to stakeholders, and fostering a culture of innovation, accountability, and excellence.

Partner with relevant Genentech Activation teams in order to develop a structured change management strategy, inclusive of stakeholder engagement, communication plans, and ongoing support.

Define hypotheses, design experiments, and conduct tests in collaboration with other IT, analytics, and product teams.

Set and track performance and adoption metrics across the business product suite, in partnership with Genentech Activation teams, including regularly reporting on efficiency gains and business impact.

Lead enterprise-wide initiatives to promote cross-product understanding and collect feedback through orchestrated rituals.

Collaborate with peers, VP and SVP level leaders across Genentech through regular cross-functional meetings to align external and internal business requirements, insights, and trends to refine the Optimization & Measurement and Targeting & Recommendation Portfolio strategies & roadmaps.

Drive CMG cross-functional alignment, collaborating seamlessly with other leaders across Commercial, Medical, Access and Informatics to align business product strategies with business objectives, make necessary tradeoffs, ensure rapid product development, drive adoption, and track progress of the Optimization & Measurement and Targeting & Recommendation Portfolios.

Ensure that Optimization & Measurement and Targeting & Recommendation business products are developed with an eye towards scaling the capabilities across Roche Pharma globally by working with counterparts in Global Product Strategy, IX, and elsewhere.

Ensure compliance with laws, regulations, and policies, upholding the integrity of Genentech’s activities and product stewardship.

Attract, lead, and develop highly-connected, highly-motivated and high-performing teams.

Provide guidance, training, and career development opportunities for team members.

Drive a culture of employee engagement and accountability through performance management, incentive alignment, and rewards and recognition of all team members.

Bachelor’s degree in business, healthcare, customer experience, or a related field.

12+ years of experience in customer or product-focused roles, with a strong emphasis on targeting, segmentation, next best action, operational efficiency, performance tracking, and/or business optimization 

Strong leadership and team management abilities, with experience in coaching, developing, and inspiring talent

Proven ability to own and manage the full product lifecycle, including visioning, roadmap creation, execution, and impact measurement.

Understanding of how to design and evolve user & customer-centric experiences to drive customer satisfaction.

Excellent communication and stakeholder management skills, with demonstrated success in facilitating cross-functional collaboration.

Proven success in building and scaling analytics platforms or products (dashboards, modeling pipelines, tools) and deploying at enterprise level.

Deep expertise in field analytics (e.g., targeting and call planning optimization, next best action, sizing, field effectiveness analysis and performance reporting).

Extensive experience in marketing ROI measurement and optimization (e.g., marketing mix modeling, channel mix optimization, resource allocation)

Experience in media (paid, owned, earned) analytics and digital analytics is a plus.

Proven track record of driving change management and user adoption in complex matrixed environments.

Extensive experience working with data science, machine learning, and AI teams and supercharge analytics capabilities and impact.

Experience working in an standard DevOps agile setting or bringing agile best-practice mentorship to the team

Advanced degree (e.g., MBA or related graduate-level qualification).

Experience with a focus on implementing product strategy, preferably in healthcare, pharmaceutical, or other regulated industries

Familiarity with industry best practices and benchmarks for customer experience design.

This position is based in South San Francisco, CA and relocation assistance is available