Founding Demand Generation Manager

Job description

Be the growth engine behind a Legaltech company on the rise.

Orbital is transforming how lawyers and property professionals understand risk in real estate.

We're building the go-to platform for real estate legal due diligence, already used by some of the most respected law firms and investors in the UK.

Now, we're bringing that momentum to the US, and we're hiring our Founding Demand Generation Manager to lead the charge.

This isn't a plug-and-play marketing role.

We're not handing you a playbook, we're asking you to help write it.

As our first dedicated Demand Gen hire in the US, you'll lay the foundations for the entire function: designing, testing, and scaling full-funnel programs that turn awareness into pipeline, while building and growing the demand-gen team from the ground up.

If you've built demand gen functions in early-stage SaaS before, especially in complex, high-account-value B2B environments, you'll know the thrill (and chaos) of figuring it out as you go.

That's exactly what we need: someone who thrives in ambiguity, but brings analytical rigour, consistently using data to bring clarity, double down on what works, and ultimately build and own a world-class demand gen engine.

Why this role matters

• You’ll be powering up our inbound growth engine, turning curiosity into conversations and conversations into deals, driven by a deep understanding of what the data is telling us at every stage of the funnel.
• You’ll be a strategic partner to our Sales and BDR teams, not just a lead machine, bringing structure, insight, and measurable impact to how we attract, nurture, and convert prospects.
• You’ll have real ownership, working closely with our Director of Marketing and a small but mighty (and growing) Marketing team (Product Marketing + Marketing Exec).
  
  The team is currently based in London, with plans to expand and establish a presence in both London and NYC.
• You’ll shape how we scale in a new market, with the freedom to build campaigns, processes, and tooling that actually work for this ICP, backed by data, optimised through iteration, and measured by pipeline contribution.

What you’ll do

• Build and own the roadmap for demand generation, from awareness to acquisition
• Design and launch multi-channel campaigns, including email, paid search and paid social, alongside SEO and webinars efforts to drive qualified pipeline
• Run ABM experiments to engage high-value target firms based on geography, firm size, and use case
• Define and track key metrics across the funnel (MQLs, SQLs, conversion rates), continually working to improve performance
• Partner with Sales to align targeting, lead scoring, and nurture flows
• Manage our Martech stack (paid media tools, analytics) and recommend what to add, or ditch, as we grow

Requirements

We think you’ll love this role if:

• You’ve built a demand gen function before, ideally in a Series A–B B2B SaaS company targeting professional services, legal buyers or similar industries
• You’re obsessed with data.
  
  You are able to build dashboards, diagnose funnel bottlenecks and conversion drop-offs, track campaign performance in real time, allocate spend dynamically based on CPL/CAC and pipeline efficiency, and deliver crisp reporting and forecasting that ties marketing activity to revenue impact
• You’re a hands-on operator who thrives in the builder phase: testing, learning, adjusting
• You’ve run successful paid media campaigns (LinkedIn, Google Ads) and know how to manage a Martech stack end to end
• You can talk in terms of results, what you delivered, how you did it, and what you learned along the way
• You understand the difference between any leads and the right leads, extended buying cycles and you know how to reach hard-to-find buyers with a high-touch approach

You’ll thrive here if you are:

• Scrappy and self-starting, you get energy from building, not waiting
• Calm under pressure, you don’t get overwhelmed, even when there’s a lot to figure out
• Collaborative and coachable, you love working with smart teammates across functions
• Excited about the journey, not just the outcome.
  
  You want to help shape something big from an early stage.

The team you’ll join

You’ll be part of our growing Marketing team working closely with:

• Our Director of Marketing (your manager), setting strategy and priorities
• Our Senior Product Marketing Manager, helping you nail the right positioning and messaging
• Our Marketing Executive, supporting campaign ops and execution
• Our BDR team, to align tightly on handoff and pipeline goals

Benefits

• Compensation: Base salary of $140,000-160,000 depending on experience.
  
  
• Comprehensive health benefits: Your well-being is important to us.
  
  We provide competitive medical, dental, and vision coverage to help you stay healthy and supported.
• Flexible Work: We believe in flexibility, but we’re also big on in-person collaboration.
  
  This role is based in our Manhattan office three days a week (Monday, Wednesday, and Thursday).
• Preparing for your future: We offer a healthy 401(k) match.
• Ownership: We give you real ownership in the company through stock options, so you share in our success.
• Rest and Recharge: You’ll receive 20 days of paid vacation, in addition to 11 public holidays.
  
  We encourage real breaks so you can show up as your best self.
• Equipment & Development: We invest in your growth with top-quality gear, a $1,200 annual development budget, and ongoing training to help you build skills and confidence from day one.
• Commuter Benefits: We support your commute.
  
  Whether you’re taking the bus, train, or subway, by helping you use pre-tax dollars to offset the cost.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers