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Urgent! Global Director of Demand Generation Job Opening In Costa Mesa California – Now Hiring Phocas Software
As the Global Director of Demand Generation, you’ll own the global strategy and execution that drives pipeline and revenue growth.
You’ll lead integrated programs across digital, ABM, field, and lifecycle marketing—aligning closely with Sales, Product Marketing, Channel, and Customer Success.
This is a highly visible, results-oriented role for a strategic builder who can balance creativity, operational rigor, and performance discipline to scale predictable growth.
Phocas is at a pivotal stage of global expansion and transformation.
With strong product-market fit and growing demand in key verticals, we are building the next generation of our go-to-market strategy.
Demand Generation sits at the heart of this transformation—connecting brand awareness, lead acquisition, and customer expansion into a unified revenue engine.
The Global Director of Demand Generation will be responsible for ensuring marketing investments deliver measurable impact—optimizing performance, improving acquisition efficiency, and scaling global campaign operations to support Phocas’ ambitious growth targets.
Why This Role Matters
· Pipeline Growth: Consistently generate qualified pipeline aligned to global revenue targets.
· Efficiency & ROI: Optimize channels and funnels to ensure customer acquisition costs and payback periods meet organizational goals.
· Scalability: Build a repeatable, data-driven demand engine capable of supporting multi-region growth.
· Cross-Functional Impact: Bridge Marketing, Sales, and Customer Success to create alignment across the full customer lifecycle.
What You Will Be Responsible For
· Develop and execute an integrated, multi-channel demand strategy across digital, ABM, field, content syndication, and outbound programs.
· Build and manage campaigns that deliver qualified pipeline for new logo acquisition and customer expansion.
· Partner with Customer and Product Marketing to drive cross-sell, upsell, and adoption programs for existing customers.
· Collaborate with Channel Marketing to align partner demand generation campaigns and initiatives.
· Lead the digital and performance marketing team in continuous testing, experimentation, and optimization.
· Work closely with Revenue Operations to enhance lead management, campaign attribution, and funnel reporting frameworks.
· Establish dashboards and KPIs to track campaign effectiveness, funnel conversion, and ROI.
· Mentor and grow a high-performing global demand generation team and manage external vendors and agency relationships.
· Make data-driven investment decisions to allocate spend across campaigns and channels for maximum return.
Who We Are Looking For
· Proven success scaling pipeline engines in multi-segment SaaS businesses (SMB to Enterprise).
· Deep expertise across inbound, outbound, ABM, digital, and lifecycle marketing.
· Strong understanding of marketing analytics, attribution, and automation best practices.
· Skilled in developing multi-channel campaigns and managing large-scale budgets.
· Experienced in leading and mentoring cross-functional marketing teams.
· Strategic and analytical mindset—comfortable balancing creativity with performance metrics.
Bonus if You Have
· Experience driving pipeline efficiency improvements (CAC, payback period) in high-growth SaaS companies.
· Familiarity with HubSpot, Salesforce, 6sense, or similar demand orchestration tools.
· Experience building ABM frameworks or revenue-based marketing models.
· Global marketing experience with regional campaign localization.
· Background in data or analytics software, or B2B SaaS selling into the Office of the CFO or CIO.
Why Phocas?
Phocas Software is a profitable, growing SaaS company with a loyal customer base and a category-leading product.
With a clear path toward scaling from $70M to $250M and a reimagined GTM structure, this is a prime moment to join and shape the future of how we deliver value to customers.
We know that fun is different for everyone.
So, if you want to try out innovative approaches to sales, lead a project, save the planet, or spend more time with your favourite people outside work, you’ll have our full support.
As long as you’re doing what brings you joy, the rest falls into place.
Think less stress, higher performance, more energy and all-round nicer human.
Your friends and family will be delighted.
Create your happy place
Benefits
Phocas is an Equal Employment Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
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Unlock Your Global Director Potential: Insight & Career Growth Guide
Real-time Global Director Jobs Trends in Costa Mesa, California, United States (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Global Director in Costa Mesa, California, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 88595 jobs in United States and 414 jobs in Costa Mesa, California. This comprehensive analysis highlights market share and opportunities for professionals in Global Director roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Phocas Software is currently hiring and seeking a Global Director of Demand Generation to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Phocas Software adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Global Director of Demand Generation Jobs United States varies, but the pay scale is rated "Standard" in Costa Mesa California. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Global Director of Demand Generation typically include Other General and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Global Director of Demand Generation interview at Phocas Software, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Phocas Software's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
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