Global Platform Lead Amazon

DEFINE – translate cross-practice strategies into ‘One Dentsu’ holistic Amazon partnership with clear strategy and tangible commercial returns.

Objectives:

Lead and consult across development of integrated media, CXM, and creative strategies in alignment with Amazon priorities and capabilities.

Define the integrated dentsu / Amazon proposition for Ads x AWS and take direct to clients.

Drive innovation and differentiation by leveraging business and client insights/trends to craft compelling strategies that deliver measurable results.

Ensure alignment between strategic initiatives and Amazon’s goals to drive mutual success and long-term growth.

Outputs:

Set and deliver a clear dentsu global agenda via the development of a strategic Amazon partnership plan with associated realistic and stretch goals, owners and exec buy in from across dentsu’s practices.

CONNECT – serve as global leader to drive cross-functional & cross-practice collaboration to reduce complexity of Amazon
capabilities and ecosystem.

Objectives:

Cultivate deep knowledge of Amazon’s products, industry, challenges, and opportunities to provide insightful guidance and solutions to the broader dentsu business to unlock partnership potential.

Forge strong connections between dentsu practice areas and agency brands to align efforts in leveraging Amazon’s capabilities to deliver best-in-class, end-to-end Google/Amazon use cases.

Coordinate cross-functional / cross-practice stakeholders to deliver comprehensive solutions that bring together the advertising and tech sides of the business to address needs of dentsu, clients and Amazon.

Unearth client learnings/insights, synthesize, and report back to Amazon for review, consideration, and implementation.

Outputs:

Deliver/grow end-to-end Amazon solutions for 2-3 high-potential clients, annually.

Establish cadence and mechanisms to bring teams together to discuss opportunities/challenges – lead quarterly client councils for key dentsu leaders, create regional internal summits for sharing Amazon news and opportunities across Media, CX and Creative practices – owning the development of agenda, content and ultimately serving as point of contact for executive influence.

Ensure core cross-practice teams are fluent and empowered across Media and Cloud operations and opportunities.

GROW – serve as Amazon SME and partnership advocate, enabling more fluid integration of offerings/innovation, to drive organic and net new growth.

Objectives:

Serve as the central point of contact for agency growth and client teams to help identify areas of opportunity to embed Amazon across pitch narratives/proposals.

Develop compelling materials that clearly articulate dentsu / Amazon partnership and associated value.

Contribute to increased pitch performance by developing bespoke materials / thinking related to a particular client brief, considering the Amazon partnership and canvas of offerings.

Provide strategic consultation and thought leadership to Amazon on all aspects of their business as it relates to our agency's capabilities.

Outputs:

Engage and participate across 4-6 local/global pitches annually to ensure the best of Amazon partnership opportunities are featured as a point of difference to support the dentsu offering.

INNOVATE – equip teams and relevant practitioners across dentsu with access and understanding of Amazon tools and services to unlock areas of innovation.

Objectives:

Ascertain learnings from dentsu teams to understand their innovation agenda and identify areas in which Amazon can support.

Maintain finger on the latest offerings from Amazon (ex: AI) and provide guidance to Amazon in terms of positioning to dentsu teams.

Facilitate the introduction and championing of latest offerings and testing opportunities to dentsu teams and ensure executive leadership sponsorship.

Outputs:

Socialize and scale the awareness and understanding of Amazon innovation offerings across the core set of dentsu influencers.

Identify key Amazon native and bespoke AI solutions to serve as gateway for growth and adoption, enabling dentsu to expand on its position amongst the big 6.

Advocate and secure client participation in 3+ alpha/betas throughout the year.

ENABLE – drive scaled internal education and proficiency across Amazon ecosystem of products, capabilities, and solutions.

Deliverables:

Socialize Amazon expertise and support in the scaled upskilling of the dentsu network to reduce complexity and drive innovation.

Ensure local market teams have clear view of the value output from the partnership and that local needs are being considered in partner strategy development.

Champion best practice, educational ambitions, and creation of industry-leading case studies to promote externally and across dentsu.

Collate a consolidated view of partner spend and opportunity across the network to help identify gaps/opportunities and deploy strategies in response.

Outputs:

Develop global dentsu / Amazon learning roadmap/curriculum, annually.

Develop always on partnership hub to house materials, creating increased visibility and access for teams, inclusive of case studies, partnership benefits, testing opportunities, partner updates/roadmap, etc.

15+ years of experience in media& marketing landscape.

Deep knowledge of and experience with integrated media strategies and planning.

Solid understanding of client needs and how teams latch onto new products/opportunities.

Clear vision of the media/ad-tech landscape, across both “legacy partners” as well as new/emerging tech.

Proven leadership skills and ability to interact and influence at, all levels of the organization, fostering strong cross-functional collaboration, teamwork and results.

Experience in developing solutions to support the sale of new services to clients.

Commitment to delivering media solutions and the ability to align team members behind said solutions.

Desire to learn new skills and link different aspects of the business.

Ability to think strategically, not just tactically; someone who can see the big picture but can articulate the all-important detail.

Exceptional presentation skills, written and oral communication.

Passionate about driving business forward and a team player.

Has participated in new business development and pitches.

Client-facing experience.

Strong managerial skills and the ability to mentor and upskill others

Willingness to travel for business