GTM Applications Analyst

Job description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes.

We deliver innovative solutions to hundreds of thousands of businesses (https://customers.twilio.com/) and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work (https://www.twilio.com/en-us/blog/open-work) , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day.

As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding.

Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next as GTM Applications Analyst.

About the job

We are seeking a highly analytical and technically proficient GTM Applications Analyst to join our GTM Sales Automation team.

You will be instrumental in the selection, implementation, optimization, and governance of our sales technology stack.

You will ensure our sales tools are effectively utilized, our sales team is empowered to maximize productivity, and drive revenue goals.

As the owner of the sales tools tech stack, you will play a central role in ensuring these platforms are strategically managed, fully optimized, and aligned to support Sales Operations and other GTM teams in achieving their goals.This position offers a unique opportunity to shape the future of our sales technology landscape and directly impact our company's growth.



Responsibilities

In this role, you’ll:


+ GTM Sales Tool Management & Optimization:
+ + Act as a primary administrator and subject matter expert for key GTM sales tools (e.g., Sales Engagement Platforms, Revenue Intelligence tools, Sales Productivity tools etc.).

+ Manage user access, permissions, and configurations within various sales applications to align with GTM strategies and segmentation.

+ Monitor tool performance, identify areas for improvement, and new features to enhance sales team efficiency and effectiveness across the entire GTM funnel.

+ Stay ahead of new sales technologies and trends, evaluating potential tools to enhance our current tech stack and support evolving GTM initiatives.

+ Lead or support the implementation of new sales tools, including requirements gathering, testing, deployment, and post-launch support, ensuring smooth integration into the GTM workflow.

+ Lead, collaborate and act on point with wider Sales Operations teams

+ Familiarity with Salesforce Sales Cloud (standard objects like accounts, contacts, cases, report, dashboards,opportunities)





+ GTM Tools Governance:
+ + Develop, implement, and enforce governance policies and best practices for new tool evaluation to avoid duplication of tools

+ Conduct regular audits to ensure usage and adoption of sales tools; develop plans for sunsetting tools as needed.

+ Ensure proper access and controls for all tools and their end users

+ Maintain a centralized inventory of all GTM tools, integrations, and licensing details





+ GTM User Support & Training:
+ + Provide expert-level support to the sales team on the effective use of all GTM sales tools, troubleshooting issues, and offering guidance.

+ Collaborate with Sales Enablement to develop and deliver training materials, documentation, and best practice guides to ensure high adoption and proficiency of sales tools, tailored for various GTM roles.

+ Collaborate cross-functionally to identify and address process improvement areas, develop and document data management procedures, and contribute to optimize Sales operations

+ Expertly address Jira/ServiceNow tickets to resolve user issues promptly within established SLAS





+ Reporting & GTM Analysis:
+ + Create and maintain reports and dashboards to track sales tool adoption, usage, and impact on key GTM sales metrics (e.g., pipeline generation, conversion rates, sales cycle).





+ Vendor & Contract Oversight:
+ + Coordinate with Procurement and Finance to evaluate vendor performance, renewals, and ROI

+ Support contract negotiations by providing usage, adoption, and compliance data






Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply.

If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio.

We are always looking for people who will bring something new to the table!

*Required:


+ Bachelor's degree in Business Administration, Marketing, Information Systems, or a related field.

+ 2-5 years of experience in Sales Operations or Sales Support or GTM Operations, with a strong focus on sales technology.

+ Ability to question the status quo and think outside the box

+ Proven hands-on experience with process automation tools relevant to GTM workflows.

+ Collaborate with Product & Program managers to determine where external tools can solve a business need

+ Experience with other common GTM sales tools (e.g. LinkedIn Sales Navigator, Outreach.io, ZoomInfo, LeadIQ, Highspot, Gong.io, etc.) are highly desirable.

+ Strong understanding of end-to-end GTM sales processes and methodologies.

+ Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations that impact GTM strategy.

+ Exceptional communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical users.

+ Detail-oriented with a strong commitment to data quality and governance.

+ Proactive, self-starter with the ability to manage multiple projects simultaneously in a fast-paced environment.

+ Proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.

+ Multitask and prioritize responsibilities


Desired:


+ Prior experience in a high-growth SaaS GTM environment.

+ Certification in sales operations or specific sales tools (e.g. Salesforce certification)

+ Certified SCRUM Master or equivalent experience

+ Excellent project management skills with experience in Agile/Scrum methodology


Location

This role will be remote, and based in India.(Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi)

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.

Offerings vary by location.

Twilio thinks big.

Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things.

That's why we seek out colleagues who embody our values — something we call Twilio Magic (https://www.twilio.com/company/values) .

Additionally, we empower employees to build positive change in their communities (https://twilio.org/support-and-resources/impact-fund) by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

(https://www.twilio.com/company/jobs#open-positions)

Twilio is proud to be an equal opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Required Skill Profession

Other General