Head of Communications & Creative Strategy Job at Magic Spoon in New York

Job description

Overview Head of Communications & Creative Strategy.

This role reports to the Chief Commercial Officer.

Based in New York and will work from the Soho office 3 days per week.

Base pay range: $200,000.00/yr - $240,000.00/yr.
What you’ll do Own and evolve how the Magic Spoon brand shows up
Define and evolve the brand's look, feel, and tone of voice, reinforcing our unique POV across all products and channels
Partner closely with our Head of Growth, Head of Innovation, Insights & Retail Marketing, and Head of Sales to integrate cohesive storytelling across every channel
Develop guardrails to ensure consistency across all consumer-facing touchpoints
Stay ahead of trends by tracking the food & nutrition zeitgeist and creative innovations in the market
Oversee Brand Marketing Channels
Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience
Social: Guide strategy and manage one direct report in content planning and creation for Instagram, TikTok, and emerging platforms
PR: Set annual PR goals and direct agency partners to maximize impressions and awareness
Partnerships: Identify and execute meaningful collaborations with brands and individuals
CX & Community: Ensure brand-aligned messaging across email/social and foster deeper fan engagement
Lead our Creative Function
Manage in-house creative team, delivering assets across packaging, photography/video, digital, email, and retail
Oversee freelancers and agencies to expand capabilities as needed
Own Budgets & Resources
Set and manage creative and non-working spend budgets across brand and creative pillars, ensuring effective allocation to strategic goals
Drive Campaign Development
Concept and guide creative for launches, seasonal moments, and retail expansions
Collaborate with Growth and Retail Marketing to bring campaigns to life in channel-appropriate ways, driving both buzz and sales velocity
Partner with Innovation & Insights to turn market and consumer data into campaign opportunities
Lead & develop your team
Lead and coach a team of four creatives and brand marketers, fostering a culture of creativity, collaboration, and professional growth while building a category-defining brand
Requirements 10+ years of CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand
3+ years of people management
Experience leading in-house creative and organic social teams
A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you’re the one buying the weird new snacks at the grocery store
Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships
An obsession with brand, creative, and storytelling
A love of all things food, fitness, wellness, and startups
Benefits Competitive salary & equity
Bonus eligibility
100% covered Health, Vision, Dental insurance
401(k)
Generous parental leave
Flexible vacation
Catered lunch in office
Dog friendly office
Unlimited cereal
About Magic Spoon Magic Spoon reimagines childhood breakfast favorites with more protein, less sugar, and more fun.

Since launching in 2019, we’ve brought our cereal to over one million customers online and over 20,000 stores nationwide.

We continue to grow across products and channels with our incredible team.
Magic Spoon is committed to building a company that includes individuals across different backgrounds and perspectives.

The anticipated annual base salary range for this role is $200,000-240,000, with total compensation including equity and a robust benefits package.
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In Summary: This role reports to the Chief Commercial Officer .

Based in New York and will work from the Soho office 3 days per week .

The anticipated annual base salary range for this role is $200,000-240,000, with total compensation including equity and a robust benefits package .
En Español: Presentación general Jefe de Comunicaciones y Estrategia Creativa.

Este cargo reporta al Director Comercial.

Con sede en Nueva York y trabajará desde la oficina de Soho 3 días por semana.

Lo que vas a hacer Poseer y evolucionar cómo se muestra la marca Magic Spoon Defina y evolúe el aspecto, la sensación y el tono de voz de la marca siguiendo las tendencias del mercado Supervisar los canales de marketing de marca Reforzar nuestra estrategia única en todos los productos y canales Socio estrechamente con nuestro jefe de crecimiento, jefe de innovación, Insights & Retail Marketing y jefe de ventas para integrar una narrativa cohesiva en cada canal Desarrollar barreras para garantizar la consistencia en todos sus puntos de contacto frente al consumidor Mantenerse al día con las Tendencias mediante el seguimiento del espíritu alimentario y nutricional e innovaciones en el mercado Supervivir Canales de mercadeo de marcas Liderar la estrategia y la impresión en todo tipo de productos orgánicos, asociaciones, relaciones públicas/comunicaciones, compras y experiencia social: Guía y gestión de una estrategia directa planificación y creación de contenidos sociales, orientaciones creativas y plataformas emergentes Creativos Equipa y equipos profesionales Procesos para desarrollar campañas de creatividad y desarrollo de recursos humanos Los clientes potenciales y su capacidad de crear un espacio de trabajo más amplio y rentable.

Desde su lanzamiento en 2019, hemos llevado nuestros cereales a más de un millón de clientes en línea y más de 20.000 tiendas en todo el país.

Continuamos creciendo en productos y canales con nuestro increíble equipo.

Magic Spoon se compromete a construir una empresa que incluya personas de diferentes orígenes y perspectivas.

El rango anual previsto del salario básico para este papel es de $200,000-240,000, con compensación total incluyendo equidad y un sólido paquete de beneficios.

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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers