Head of Communications & Creative Strategy

Job description

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun.

Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide.

With our recently launched Protein Treats and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team.

We’re looking for a creatively-minded marketing leader to evolve how the Magic Spoon brand shows up as we continue to grow across products and channels.

Not only will you be responsible for shepherding our brand look and feel, you will bring it to life by overseeing our internal creative team and brand marketing team across organic social, partnerships, PR, and CX.

You’ll be an inspiring leader to a team of 4 and infuse a creative and category-defining spark into all of our marketing efforts.

The role will report to the Chief Commercial Officer.

This role is based in New York and will work from our Soho office 3 days per week.

In this role you’ll:

• Own and Evolve how the Magic Spoon Brand shows up
• Define and evolve the brand’s look, feel, and tone of voice, reinforcing our unique POV across all products and channels
• Partner closely with our Head of Growth, Head of Innovation, Insights, & Retail Marketing, and Head of Sales to integrate cohesive storytelling across every channel
• Develop guardrails to ensure consistency across all consumer-facing touchpoints
• Stay ahead of trends by tracking the food & nutrition zeitgeist and creative innovations in the market
• Oversee Brand Marketing Channels
• Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience.
• Social: Guide strategy and manage one direct report in content planning and creation for Instagram, TikTok, and emerging platforms
• PR: Set annual PR goals and direct agency partners to maximize impressions and awareness
• Partnerships: Identify and execute meaningful collaborations with brands and individuals
• CX & Community: Ensure brand-aligned messaging across email/social and foster deeper fan engagement
• Lead our Creative Function
• Manage our in-house creative team, delivering high-impact assets across packaging, photography/video, digital, email, and retail
• Oversee freelancers and agencies to expand capabilities as needed
• Own Budgets & Resources
• Set and manage creative and non-working spend budgets across brand and creative pillars, ensuring effective allocation to strategic goals
• Drive Campaign Development
• Concept and guide creative for launches, seasonal moments, and retail expansions
• Collaborate with Growth and Retail Marketing to bring campaigns to life in channel-appropriate ways, driving both buzz and sales velocity
• Partner with Innovation & Insights to turn market and consumer data into campaign opportunities.
• Lead & develop your team
• Lead and coach a team of four creatives and brand marketers, fostering a culture of creativity, collaboration, and professional growth while building a category-defining brand.

Requirements

• 10+ years of  CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand
• 3+ years of people management 
• Experience leading in-house creative and organic social teams
• A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you’re the one buying the weird new snacks at the grocery store
• Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships
• An obsession with brand, creative, and story-telling
• A love of all things food, fitness, wellness, and startups

Benefits

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance
• 401(k)
• Generous parental leave
• Flexible vacation
• Catered lunch in office
• Dog friendly office 
• Unlimited cereal ✨🥣

What we value:

Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions.

Mistakes are inevitable, let’s learn from them!

No Added Sugar 🥄 We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives.

Everyone deserves an equal seat at the breakfast table.

Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications.

To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package.

The anticipated annual base salary range for this role is $200,000-240,000.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers