Head of Demand Generation & Marketing Automation

Job description

As the leader of Demand Generation and Automation Strategy, the candidate will play a pivotal role in driving effective lead management and campaign execution across the organization including how we leverage CRM and our marketing technology stack.





Aon is in the business of better decisions



At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.





As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.





What the day will look like

+ Standardizing lead processes, accelerating adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimizing lead vetting and reporting to support business growth.



+ Supporting demand generation through the execution of marketing initiatives utilizing.

This team develops and implements best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.
+ + Optimization of lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.



+ Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.



+ Develop, build, and maintain best-in-class campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.



+ Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with a focus on driving adoption and tracking program progress.



+ Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.



+ Support end to end event promotion and create a culture and campaign structure that drives result oriented outcomes from events.



+ Creating scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration and engagement between Digital Marketing and the wider business.



+ Provide Team leadership and direction, providing clear communication of strategy, setting and demonstrating expected standards.



+ Cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.






How this opportunity is different



This role is critical in managing global demand generation campaigns, encompassing new business, cross-sell, upsell, and re-engagement activities, with performance measured against annual targets.


The role aims to foster synergies across platforms and solution lines, enable scalability, and support growth priorities.


As a team leader, this role will facilitate team collaboration, and ensure clear communication of strategic plans, championing ongoing learning and development.





Skills and experience that will lead to success
Key Behavioral Competencies

+ Strategic Leadership: Demonstrates vision in establishing demand generation strategies aligned with organizational goals, while inspiring and guiding teams towards successful execution.



+ Collaboration and Influence: Excels in cross-functional environments, building strong relationships across digital marketing, sales, and technology teams to drive consensus and shared outcomes.



+ Analytical Thinking: Approaches challenges with a data-driven mindset, leveraging insights from campaign performance, lead management, and marketing platforms to inform decision-making and continuous improvement.



+ Change Agility: Adapts rapidly to evolving technologies, market trends, and organizational priorities, leading teams through transformation with a proactive and resilient approach.



+ Communication Excellence: Articulates complex strategies and technical concepts clearly to diverse audiences, fostering transparency and ensuring that team members understand priorities and expectations.



+ Results Orientation: Maintains focus on key performance indicators, such as MQL and MCR targets, while balancing quality, speed, and scalability in campaign delivery and process optimization.



+ People Development: Invests in the growth and engagement of team members, promotes ongoing learning and participation in professional development opportunities, and recognizes contributions that drive collective success.



+ Client-Centric Mindset: Anticipates business and client needs, ensuring that demand generation activities create value and support both new business and existing client relationships.



Success Measures

+ Achievement of campaign KPIs, such as MQL, MCR, and engagement metrics, demonstrating tangible business impact.



+ Consistent execution of high-quality digital campaigns on time and in compliance with brand and strategic guidelines.



+ Positive stakeholder feedback reflecting satisfaction with collaboration, communication, and end results.



+ Demonstrated innovation through adoption of new tools, technologies, or best practices that enhance campaign effectiveness and impact.



+ Evidence of a collaborative, client-focused approach resulting in strong team performance, business and client value creation.



How we support our colleagues



In addition to our comprehensive benefits package, we encourage an inclusive workforce.

Plus, our agile environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon.

Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself.

We offer a variety of working style solutions for our colleagues as well.





Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential.

As a result, at Aon, you are more connected, more relevant, and more valued.





Aon values an innovative and inclusive workplace where all colleagues feel empowered to be their authentic selves.

Aon is proud to be an equal opportunity workplace.





Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status.

People with criminal histories are encouraged to apply.


We welcome applications from all and provide individuals with disabilities with reasonable adjustments to participate in the job application, interview process and to perform essential job functions once onboard.

If you would like to learn more about the reasonable accommodations we provide, email ReasonableAccommodations@Aon.com
For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.


Aon is not accepting unsolicited resumes from search firms for this position.

If you are a search firm, you will not be compensated in any way for your submission of a candidate, even if Aon hires that candidate.


Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.


Pay Transparency Laws
The salary range for this position (intended for U.S. applicants) is $129,000 - $155,000 annually.

The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data.

The salary may also be adjusted based on applicant’s geographic location.


The salary range reflected is based on a primary work location of Los Angeles, CA.

The actual salary may vary for applicants in a different geographic location.


This position is eligible to participate in one of Aon’s annual incentive plans to receive an annual discretionary bonus in addition to base salary.

The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.


Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon’s discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions.

Eligibility for benefits is governed by the applicable plan documents and policies.


#LI-SP1
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As the leader of Demand Generation and Automation Strategy, the candidate will play a pivotal role in driving effective lead management and campaign execution across the organization including how we leverage CRM and our marketing technology stack.





Aon is in the business of better decisions



At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.





As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.





What the day will look like

+ Standardizing lead processes, accelerating adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimizing lead vetting and reporting to support business growth.



+ Supporting demand generation through the execution of marketing initiatives utilizing.

This team develops and implements best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.
+ + Optimization of lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.



+ Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.



+ Develop, build, and maintain best-in-class campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.



+ Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with a focus on driving adoption and tracking program progress.



+ Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.



+ Support end to end event promotion and create a culture and campaign structure that drives result oriented outcomes from events.



+ Creating scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration and engagement between Digital Marketing and the wider business.



+ Provide Team leadership and direction, providing clear communication of strategy, setting and demonstrating expected standards.



+ Cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.






How this opportunity is different



This role is critical in managing global demand generation campaigns, encompassing new business, cross-sell, upsell, and re-engagement activities, with performance measured against annual targets.


The role aims to foster synergies across platforms and solution lines, enable scalability, and support growth priorities.


As a team leader, this role will facilitate team collaboration, and ensure clear communication of strategic plans, championing ongoing learning and development.





Skills and experience that will lead to success
Key Behavioral Competencies

+ Strategic Leadership: Demonstrates vision in establishing demand generation strategies aligned with organizational goals, while inspiring and guiding teams towards successful execution.



+ Collaboration and Influence: Excels in cross-functional environments, building strong relationships across digital marketing, sales, and technology teams to drive consensus and shared outcomes.



+ Analytical Thinking: Approaches challenges with a data-driven mindset, leveraging insights from campaign performance, lead management, and marketing platforms to inform decision-making and continuous improvement.



+ Change Agility: Adapts rapidly to evolving technologies, market trends, and organizational priorities, leading teams through transformation with a proactive and resilient approach.



+ Communication Excellence: Articulates complex strategies and technical concepts clearly to diverse audiences, fostering transparency and ensuring that team members understand priorities and expectations.



+ Results Orientation: Maintains focus on key performance indicators, such as MQL and MCR targets, while balancing quality, speed, and scalability in campaign delivery and process optimization.



+ People Development: Invests in the growth and engagement of team members, promotes ongoing learning and participation in professional development opportunities, and recognizes contributions that drive collective success.



+ Client-Centric Mindset: Anticipates business and client needs, ensuring that demand generation activities create value and support both new business and existing client relationships.



Success Measures

+ Achievement of campaign KPIs, such as MQL, MCR, and engagement metrics, demonstrating tangible business impact.



+ Consistent execution of high-quality digital campaigns on time and in compliance with brand and strategic guidelines.



+ Positive stakeholder feedback reflecting satisfaction with collaboration, communication, and end results.



+ Demonstrated innovation through adoption of new tools, technologies, or best practices that enhance campaign effectiveness and impact.



+ Evidence of a collaborative, client-focused approach resulting in strong team performance, business and client value creation.



How we support our colleagues



In addition to our comprehensive benefits package, we encourage an inclusive workforce.

Plus, our agile environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon.

Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself.

We offer a variety of working style solutions for our colleagues as well.





Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential.

As a result, at Aon, you are more connected, more relevant, and more valued.





Aon values an innovative and inclusive workplace where all colleagues feel empowered to be their authentic selves.

Aon is proud to be an equal opportunity workplace.





Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status.

People with criminal histories are encouraged to apply.


We welcome applications from all and provide individuals with disabilities with reasonable adjustments to participate in the job application, interview process and to perform essential job functions once onboard.

If you would like to learn more about the reasonable accommodations we provide, email ReasonableAccommodations@Aon.com
For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.


Aon is not accepting unsolicited resumes from search firms for this position.

If you are a search firm, you will not be compensated in any way for your submission of a candidate, even if Aon hires that candidate.


Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.


Pay Transparency Laws
The salary range for this position (intended for U.S. applicants) is $129,000 - $155,000 annually.

The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data.

The salary may also be adjusted based on applicant’s geographic location.


The salary range reflected is based on a primary work location of Los Angeles, CA.

The actual salary may vary for applicants in a different geographic location.


This position is eligible to participate in one of Aon’s annual incentive plans to receive an annual discretionary bonus in addition to base salary.

The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.


Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon’s discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions.

Eligibility for benefits is governed by the applicable plan documents and policies.


#LI-SP1

Required Skill Profession

Other General