Overview
Head of Demand Generation & Marketing Automation
Base pay range: $129,000.00/yr - $155,000.00/yr
Location: Los Angeles, CA (salary reflects location; actual may vary by geographic location).
This role leads demand generation and marketing automation strategy, driving lead management, campaign execution, and optimization of CRM and marketing technology stack.
Responsibilities
- Standardize lead processes, accelerate adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimize lead vetting and reporting to support business growth.
- Support demand generation through the execution of marketing initiatives; develop and implement best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance, and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.
- Optimize lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.
- Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.
- Develop, build, and maintain campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.
- Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, focusing on adoption and tracking program progress.
- Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.
- Support end-to-end event promotion and create a culture and campaign structure that drives result-oriented outcomes from events.
- Create scalable, efficient marketing programs aligned with core and growth priorities; lead collaboration between Digital Marketing and the wider business.
- Provide team leadership and direction, communicating strategy and expected standards.
- Foster cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.
Qualifications
- Skills and experience that lead to success in strategic leadership, collaboration, analytics, change agility, communication, results orientation, people development, and client-centric mindset.
- Key behavioral competencies: Strategic Leadership, Collaboration and Influence, Analytical Thinking, Change Agility, Communication Excellence, Results Orientation, People Development, Client-Centric Mindset.
- Demonstrated ability to manage global demand generation campaigns across new business, cross-sell, upsell, and re-engagement activities; performance measured against annual targets.
Success Measures
- Achievement of campaign KPIs (MQL, MCR, engagement metrics) and tangible business impact.
- Consistent execution of high-quality digital campaigns on time, compliant with brand and strategic guidelines.
- Positive stakeholder feedback on collaboration, communication, and results.
- Demonstrated innovation through new tools, technologies, or best practices that enhance campaign effectiveness.
- Collaborative, client-focused approach resulting in strong team performance and value creation.
Company & Culture
- EEO statements and equal employment opportunities information retained; commitment to inclusive workplace and reasonable accommodations for applicants with disabilities.
Reasonable Accommodations: email - Aon is not accepting unsolicited resumes from search firms for this position.
- Pay transparency: salary range reflects U.S. applicants; actual salary varies by education, experience, and location; eligible for annual incentive plans.
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Advertising, Public Relations, and Marketing
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