Know ATS Score
CV/Résumé Score
  • Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role: Head of Digital Design, Website Optimization, and Content.
United States Jobs Expertini

Urgent! Head of Digital Design, Website Optimization, and Content Job Opening In Chicago – Now Hiring Great Wolf Lodge

Head of Digital Design, Website Optimization, and Content



Job description

Summary: At Great Wolf Lodge were transforming the way guests discover, book, and experience our resorts.

As the Head of Digital Design, Website Optimization, and Content (Manager of Digital) youll lead the end-to-end strategy, design, and execution of digital experiences across greatwolf.com and other digital channels.

This Manager of Digital position combines UX/UI leadership, product management, and content strategy to create seamless, high-performing, guest-centered experiences that drive conversion, engagement, and business growth.

Youll lead a talented team, partner cross-functionally, and leverage data-driven insights to elevate our digital ecosystem.

Responsibilities:

  1. Digital Strategy & Leadership
  • Define and execute the digital vision, setting priorities for design, optimization, and content.

  • Shape the guest journey across all digital touchpoints, driving conversion and business results.

  • Partner with senior leadership to influence digital strategy and align with broader organizational goals.

2.

Website Optimization & Performance

  • Drive continuous improvement of site performance, focusing on conversion rates, bounce reduction, ADA compliance, SEO, and page speed optimization.

  • Leverage analytics, A/B testing, and heatmapping tools to inform decisions and measure impact.

  • Stay ahead of SEO trends and emerging technologies, including LLM-driven search.

3.

Design Excellence & User Experience

  • Lead the UX/UI strategy to deliver intuitive, engaging, and visually compelling experiences.

  • Establish design frameworks, principles, and best practices that drive consistency and quality.

  • Champion a customer-first mindset across the organization through research, usability testing, and rapid iteration.

4.

Product & Content Management

  • Oversee the product roadmap for website and its content management system.

  • Ensure seamless integration of content, design, and features to create a unified guest experience.

  • Supervise website governance, ensuring published content aligns with brand standards and commercial objectives.

5.

Cross-Functional Collaboration

  • Partner closely with Product, Engineering, Marketing, Data Science, and Research teams to align priorities and deliver impactful solutions.

  • Act as the digital ambassador, representing design and optimization strategies to executives and stakeholders.

  • Build relationships across the organization to drive adoption of guest-focused innovations.

6.

Team Leadership & Development

  • Lead, mentor, and inspire a multidisciplinary team of designers, content strategists, and product analysts.

  • Recruit and retain top talent, fostering a culture of creativity, collaboration, and continuous learning.

  • Champion professional growth by providing guidance, coaching, and visibility into career pathways.

Qualifications:

  • 7+ years of experience in UX/UI/Visual design management or a combined product management/design role, with a strong record of shipping user-facing products.

  • Proven experience leading cross-functional teams and influencing senior stakeholders.

  • Strong design sensibility and experience working with UX/UI/Visual Design teams.

  • Agency background and experience.

  • Keen sense of accountability and ownership of business results.

  • Ability to synthesize complex user and business needs into elegant, scalable solutions.

  • Excellent communication, storytelling, and presentation skills.

  • Proficiency in product management and design tools (e.g., Jira, Confluence, Figma, Miro, etc.).

  • Well versed with digital analytics, A/B testing tools
  • Familiarity with agile development methodologies.

  • Experience in hospitality is a plus.

  • Bachelor's degree in Design, Engineering, Business, or related field; MBA or advanced degree preferred.

  • Ability to work from our Chicago Corporate Headquarters on a hybrid-remote work schedule (M/F optional work from home and T/W/TH in-office)

Preferred Qualifications:

  • Experience in hospitality
  • MBA or advanced degree preferred

Estimated Salary Range:

$140,000 - $175,000 annual base salary

An employees pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.

The range listed is just one component of Great Wolfs total compensation package.

Other rewards may include annual bonuses, a Paid Time Off policy, and other perks.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a).

These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation.

Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



Your Complete Job Search Toolkit

✨ Smart • Intelligent • Private • Secure

Start Using Our Tools

Join thousands of professionals who've advanced their careers with our platform

Rate or Report This Job
If you feel this job is inaccurate or spam kindly report to us using below form.
Please Note: This is NOT a job application form.


    Unlock Your Head of Potential: Insight & Career Growth Guide


  • Real-time Head of Jobs Trends in Chicago, United States (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Head of in Chicago, United States using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 49756 jobs in United States and 751 jobs in Chicago. This comprehensive analysis highlights market share and opportunities for professionals in Head of roles. These dynamic trends provide a better understanding of the job market landscape in these regions.

  • Are You Looking for Head of Digital Design, Website Optimization, and Content Job?

    Great news! is currently hiring and seeking a Head of Digital Design, Website Optimization, and Content to join their team. Feel free to download the job details.

    Wait no longer! Are you also interested in exploring similar jobs? Search now: .

  • The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Great Wolf Lodge adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:
    • 1. Independence
    • 2. Loyalty
    • 3. Impartiality
    • 4. Integrity
    • 5. Accountability
    • 6. Respect for human rights
    • 7. Obeying United States laws and regulations
  • What Is the Average Salary Range for Head of Digital Design, Website Optimization, and Content Positions?

    The average salary range for a varies, but the pay scale is rated "Standard" in Chicago. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

  • What Are the Key Qualifications for Head of Digital Design, Website Optimization, and Content?

    Key qualifications for Head of Digital Design, Website Optimization, and Content typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.

  • How Can I Improve My Chances of Getting Hired for Head of Digital Design, Website Optimization, and Content?

    To improve your chances of getting hired for Head of Digital Design, Website Optimization, and Content, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

  • Interview Tips for Head of Digital Design, Website Optimization, and Content Job Success
    Great Wolf Lodge interview tips for Head of Digital Design, Website Optimization, and Content

    Here are some tips to help you prepare for and ace your job interview:

    Before the Interview:
    • Research: Learn about the Great Wolf Lodge's mission, values, products, and the specific job requirements and get further information about
    • Other Openings
    • Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.
    • Dress Professionally: Choose attire appropriate for the company culture.
    • Prepare Questions: Show your interest by having thoughtful questions for the interviewer.
    • Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.
    During the Interview:
    • Be Punctual: Arrive on time to demonstrate professionalism and respect.
    • Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.
    • Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.
    • Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.
    • Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.
    • Follow Up: Send a thank-you email to the interviewer within 24 hours.
    Additional Tips:
    • Be Yourself: Let your personality shine through while maintaining professionalism.
    • Be Honest: Don't exaggerate your skills or experience.
    • Be Positive: Focus on your strengths and accomplishments.
    • Body Language: Maintain good posture, avoid fidgeting, and make eye contact.
    • Turn Off Phone: Avoid distractions during the interview.
    Final Thought:

    To prepare for your Head of Digital Design, Website Optimization, and Content interview at Great Wolf Lodge, research the company, understand the job requirements, and practice common interview questions.

    Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Great Wolf Lodge's products or services and be prepared to discuss how you can contribute to their success.

    By following these tips, you can increase your chances of making a positive impression and landing the job!

  • How to Set Up Job Alerts for Head of Digital Design, Website Optimization, and Content Positions

    Setting up job alerts for Head of Digital Design, Website Optimization, and Content is easy with United States Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!