Head of eCommerce

Job description

Starting Salary Range:

• $200,000+ DOE + bonus Who We Are: Obagi Cosmeceuticals is an industry leading dermo-cosmetic brand that provides transformational skin care products, with a 35+ year legacy backed by science and innovation to protect and enhance skin tone and texture.


• Obagi is widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, remaining a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels.
• On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare.
• We are Obagi.
• Fearless.
• Together.

What We Need:

• Obagi is seeking a results-driven Head of eCommerce to oversee the management, daily operations, and growth of our online store.


• This role will be pivotal in fully owning the channel’s P&L, driving sales, optimizing user experience, and ensuring seamless operations of the e-commerce platform.

The ideal candidate will have a deep understanding of digital / performance marketing, e-commerce best practices, and a passion for leveraging data to enhance business outcomes and ensure a seamless consumer journey from acquisition to retention.

  What You’ll Do:

• E-commerce Strategy & Execution: Own full P&L including forecasting, re-trending and tracking Develop and implement e-commerce strategies that align with the company’s goals and growth targets Optimize the online shopping experience to increase customer satisfaction, conversion rates, and average order value Collaborate with cross-functional teams (marketing, IT, supply chain) to ensure smooth site functionality and updates Marketing and Promotions: Lead new customer acquisition strategy leveraging performance/paid marketing efforts Plan, execute, and optimize the digital marketing calendar (email, paid ads, SEO, social media, affiliate marketing) Partner with the marketing team to develop the promotional calendar and promotional strategies that drive traffic and sales Manage and monitor the e-commerce marketing budget and ROI daily Website Management & Optimization: Oversee the day-to-day e-commerce business key performance, metrics: revenue, promotions, traffic, media performance Ensure consistent site optimizations with the team to maximize site performance that enhance consumer experience Analyze customer behavior and identify areas for improvement in the online shopping process Analytics & Reporting: Ensure relevant and accurate KPI dashboards are in place Analyze web traffic, conversion rates, sales data, and other KPIs to measure the effectiveness of strategies and propose optimizations to improve performance Provide reports and insights on sales performance, customer behavior, and trends to stakeholders Customer Experience & Retention: Ensure consumer communication consistency and coordination across digital channels Collaborate with customer service operations related to e-commerce and ensure quick resolutions for customer inquiries or issues Develop strategies to increase customer retention, loyalty, and lifetime value (e.g., through personalized offers or subscription services) Inventory & Order Management: Coordinate with supply chain teams to manage stock levels, order fulfillment, and delivery processes Ensure accurate stock levels on the website and timely replenishment of popular products What You’ll Need: A bachelor’s degree from an accredited university required; a focus in Marketing, Business Administration, Communications, or similar related fields strongly preferred At least 12+ years of demonstrated success managing e-commerce businesses and strong understanding of supply chain management and order fulfillment processes.


• Prior experience within CPG/beauty industry highly preferred Strong knowledge of Shopify, MMM/MTA analytics tools and most used apps and integrations on the Shopify ecosystem Deep understanding of UX / UI best practices and digital marketing techniques, including paid social, SEO, SEM, email marketing, and social media Familiarity with tools for A/B testing and conversion rate optimization (CRO) Creative, data-driven mindset with an ability to develop both strategic and tactical solutions, understand data analytics and performance reporting (Google Analytics, Excel, etc.) Strong qualitative, analytical, and critical thinking skills with demonstrated use of analysis and metrics to drive continuous improvement and decision making.

Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly Proficiency in Microsoft Office, data management, CDP systems, and other technologies Intermediate to advanced proficiency in excel required with a strong emphasis on data analysis tools (Tableau, PowerBI, etc) Experience with HTML/CSS for landing page customization highly preferred but not required Possess a curious, resourceful, and proactive attitude that encourages a team and supports the growth and professional development of others Physical Requirements:

• These demands document the physical requirements of a specific job.

Criteria may include:

• Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters.


• Communicating over the telephone for eight hours.

Disclaimer:

• The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.


• They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified.
• All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.
  
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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers