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Head of Field Marketing, Retail and Consumer Job Opening In San Diego – Now Hiring Cognizant


Job description

Overview

Head of Field Marketing, Retail & Consumer

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact.

We are committed to excellence and driven by outcomes that matter.

Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.

At Cognizant, careers transcend titles.

We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values.

Join us in shaping future of business.

Could you be the one to make a difference?

Cognizant is seeking a strategic and results-driven Head of Field Marketing to lead integrated marketing efforts for our Retail & Consumer business across North America.

This role is critical in shaping and executing high-impact marketing programs that drive demand, accelerate pipeline growth, and elevate Cognizant’s brand presence in the market.

The ideal candidate will bring deep expertise in enterprise marketing within the Retail and CPG sectors, a strong command of field engagement strategies, and a passion for leveraging data, technology, and emerging trends, especially AI, to deliver measurable business outcomes.

This role requires a balance of strategic leadership and hands-on execution, with a focus on cross-functional collaboration, team development, and customer-centric innovation.

Strategic Planning & Execution

  • Develop and execute integrated B2B marketing plans aligned with sales goals and vertical priorities
  • Own budget, performance tracking, and ROI analysis across campaigns and programs
  • Lead and mentor a team of field marketers while fostering a culture of innovation, collaboration, and accountability

Content & Campaigns

  • Build content strategies tailored to Retail & CPG audiences—thought leadership, case studies, solution briefs, and digital assets
  • Optimize content across channels: events, email, web, and social
  • Leverage tools like Pardot, 6sense, and Salesforce to drive ABM and nurture programs

Event Marketing

  • Lead planning and execution of key industry events such as NRF, executive roundtables, customer forums, and partner activations
  • Ensure events align with brand and business goals, analyze event performance and apply insights to future strategy

Field Alignment & Collaboration

  • Partner with sales to identify growth opportunities and deliver localized campaigns
  • Collaborate with global marketing, product, and customer success teams to ensure message consistency
  • Act as the voice of the field, sharing insights to shape broader marketing initiatives

Performance Optimization

  • Monitor campaign and event metrics to improve conversion and engagement
  • Report on KPIs including lead generation, pipeline contribution, and sales enablement

Qualifications

  • 10+ years of B2B marketing experience, with expertise in field marketing, content strategy, and event execution
  • 5+ years in enterprise marketing within the Retail & CPG sectors
  • Experience leading high-performing teams and managing cross-functional initiatives
  • Proficiency with ABM platforms (e.g., 6sense), CRM (Salesforce), and marketing automation (Pardot, Marketo, Eloqua)
  • Strong communication, stakeholder management, and analytical skills
  • Curiosity and foundational understanding of AI and its role in marketing innovation
  • Ability to thrive in a fast-paced, matrixed environment

Work model

We strive to provide flexibility wherever possible.

Based on this role’s business requirements, this is a remote position open to qualified applicants in the United States.

Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

Salary and Other Compensation

Applications will be accepted until September 28, 2025.

The annual salary for this position is between $155,000 - $180,000, depending on experience and other qualifications of the successful candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits

Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

  • Medical/Dental/Vision/Life Insurance
  • Paid holidays plus Paid Time Off
  • 401(k) plan and contributions
  • Long-term/Short-term Disability

Cognizant is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers


  • Job Details

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Cognizant adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

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7. Obeying United States laws and regulations

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Interview Tips for Head of Field Marketing, Retail and Consumer Job Success

Cognizant interview tips for Head of Field Marketing, Retail and Consumer

Here are some tips to help you prepare for and ace your Head of Field Marketing, Retail and Consumer job interview:

Before the Interview:

Research: Learn about the Cognizant's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

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Final Thought:

To prepare for your Head of Field Marketing, Retail and Consumer interview at Cognizant, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Cognizant's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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